Social Media + Community Manager

Kat Kin's Opportunity Social Media + Community Manager

We make fresh food for cats. 100% fresh meat, gently cooked in our Suffolk kitchen and delivered to cats’ homes. We’re already changing how cats eat. Now we want to change how cat brands show up online.

We don’t want polished corporate content, or stock photos of cats with motivational captions. We want chaos, personality and obsession. The kind of content people stop scrolling for.

You’ll be the face of Kat Kin and the person who makes most of our organic socials yourself. That’s the full mix – video, feed posts and stories – and not just the big swings. On camera as much as behind it. Writing, shooting, editing, posting, then replying to comments like someone who actually cares. Every day.

This is a blank canvas for content. One day you’re interviewing cat owners on the streets of London. The next you’re reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city, or spend a morning following your own cat around with a camera while they accidentally make the funniest thing we’ve posted all year.

You’ll invent the content, not just run it. Recurring series, characters, running jokes, social stunts and an unmistakable Kat Kin personality. We want people to know it’s Kat Kin before they see the logo.

If an idea sounds slightly ridiculous, that’s a good sign. If it sounds completely ridiculous, we’re interested.

But the content is only half the job. The other half is the community. Kat Kin cat parents are some of the most devoted, opinionated and gloriously obsessed people online, and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person, not a faceless brand account.

Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too, through events, meet‑ups and the odd bit of organised chaos. Get this right and the content travels further, because the community carries it for you.

We won’t pretend it’s all stunts. This role has a daily beat to it too. Shipping content, being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat, not instead of it.

You’ll sit in the Brand + Creative team and report to our Brand Marketing Lead, working alongside experienced brand, creative and growth leaders.

• Level: Junior to mid‑level. Real ownership from day one, with a brand and creative team around you to learn from and build with.
• Salary guidance: £42,000 – £53,000 depending on experience.
• Location:
  
  London, with 1 day working from home each week.

• Making and shipping Kat Kin’s organic social daily – video, photo, feed posts and stories – mostly created by you.
• Being a regular face of the brand on camera, including filming in public.
• Reacting to cultural moments fast, the same day where it counts.
• Growing and engaging the cat‑parent community, online and offline.
• Replying to comments and DMs in brand voice.
• Owning the social calendar + turning the brand team’s plan into a steady stream of content.
• Tracking what works and doubling down. Knowing why a post flew, not just that it did.

• A natural on camera, deeply online and genuinely cat‑obsessed.
• Funny, creative, curious and fearless about trying new & weird ideas.
• Strong instincts across Tik Tok, Instagram, Facebook and emerging platforms.
• A sharp writer so that the caption and feed post can carry as much weight as the camera.
• Around 2‑4 years making social content for a brand people recognise.
• Scrappy. You’d rather ship something good today than something perfect next week.
• Things you’ve personally made that performed, and you can tell us why they worked.
• A community‑builder. You’ve grown and engaged an audience before, and you treat community as a craft, not a comments‑section afterthought.
• Bonus points for a cat of your own who’s ready for their close‑up.

• Mac Book and the kit you need to make great content
• Health insurance with AXA, including dental and optics
• Professional development budget of up to £800 a year
• 26 days’ annual leave including your birthday, plus bank holidays
• An extra day of leave for every year you’re here, up to four extra days
• Pension plan with company contributions
• Enhanced parental leave
• Work From Anywhere for up to 2 weeks a year
• 50% off Kat Kin fresh meals for your cat
• Office cats, dogs, fresh fruit and snacks, and good people
• Team socials and events
• Cycle to work scheme

Cats are family. Come help us prove it to the rest of the UK.