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Online & Editorial Imagery Lead; Creative Lead

Remote / Online - Candidates ideally in
City of Westminster, Central London, Greater London, England, UK
Listing for: Marks and Spencer plc (UK)
Remote/Work from Home position
Listed on 2026-09-11
Job specializations:
  • Creative Arts/Media
    Creative Advertising / Marketing
Salary/Wage Range or Industry Benchmark: 90000 - 130000 GBP Yearly GBP 90000.00 130000.00 YEAR
Job Description & How to Apply Below
Position: Online & Editorial Imagery Lead (Creative Lead)
Location: City of Westminster

Lead the direction of our online imagery, responsible for shaping and establishing the brand's vision online, leading the in-house .com creative team, along with external suppliers, to create and deliver multi-platform, multi-channel imagery that meets the global business objectives.

  • Develop, lead and execute the creative strategies across clothing & home ecommerce imagery. Identifying opportunities to utilise and maximise ROI of all assets.
  • Ensure consistency of the brand creative set by the global head of creative, while working collaboratively with all stakeholders/BU to develop a distinctive and compelling visual brand world to drive revenue and inspirational customer journey on site.
  • Utilise data and insights to influence ideation, ensuring creative projects meet commercial goals.
  • Develop and maintain relationships with external agencies, continuously building our creative network of all creative teams (including suppliers and art buying approval).
  • Approval of all talent - from art directors to photographers, HMU and model cast. Manage model booker / casting agent and on-site creative lead.
  • Support the global brand strategy and improve our positioning in the market as a brand with value and trust at its core, including raising perception of style (subtle stylist objectives), through the generation of ideas that are relevant to the target market.
  • Foster a culture of innovation in all places of creative work from concept through to production online.
  • Lead and deliver high-quality people activity within the team to support a high-performance culture - nurture and develop talent, encouraging an innovative and dynamic work environment.
  • Work closely with third-party brands to ensure they meet creative brand guidelines.
  • Work with the head of photography and head of creative to establish what the future of the studio could look like (reporting line to be determined)
  • Be the creative brand guardian for online and editorial imagery, ensuring a distinctive and consistent visual direction across all customer touchpoints.
  • Set the direction and tone creatively for ecommerce and editorial imagery, working closely with BUs on the vision, and manage a team of art directors to support in the execution of that vision.
  • Set the overall creative direction for how online and editorial imagery is executed across digital channels and customer journeys.
    The ability to take a brief and concept from start to completion, and guide those on your team to do the same, executing and delegating as needed.
  • Significant executional experience within fashion and lifestyle campaigns.
  • Proven shoot experience with a range of photographers and third-party talent to deliver beautiful articulations of creative ideas.
  • A strong art-directional eye, exceptional instinctive taste
  • Good communication skills (the ability to compellingly and clearly communicate ideas, whether visually, written or verbally).
  • Organised with extreme attention to detail with the ability to juggle multiple projects and prioritise
  • Collaborative, a natural problem solver - always providing solutions
  • Proficient in Adobe Photoshop, Illustrator and Indesign. Knowledge of XD, and After Effects are a bonus.
  • Naturally curious and on top of cultural, design and interior trends.
    We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application.

This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:

  • 20% colleague discount…
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