Data & Audience Analyst Fellow

We’re looking for a Data & Audience Analyst Fellow to help our growing newsroom understand who we’re reaching, how people engage with our journalism, and where we have opportunities to grow audience and revenue. This role is highly collaborative and practical: you’ll spend much of your time pulling numbers into spreadsheets, turning them into clear charts and decks, and helping editors, audience and development staff make sense of what’s working.

This fellowship is a hybrid/remote position with a minimum of 2 days in office per week, and a minimum of 20 hours per week.

This is a part-time, 9-month opportunity.

The Los Angeles Local News Initiative is a nonprofit startup dedicated to revitalizing local journalism in Los Angeles. We’re building a new model for community-focused news that connects neighborhood-level reporting with broader regional issues. Our approach combines dedicated community newsrooms with a central hub that amplifies local stories, identifies cross-community trends, and produces region-wide coverage that matters to all Angelenos.

Free, Independent Local Press: We believe all Angelenos deserve to have a source of unbiased information that equips them to thrive in their daily lives. Our work will meet high journalism standards, be independent, non-partisan, and free to access. We’ll prioritize reaching as many Angelenos as possible, in the most effective ways possible.

Community-first: We center the needs of local communities, with an ultimate goal to strengthen communities and make LA work better for Angelenos. Journalism should be focused on serving people most affected by the subject matter, and equipping them to take action.

Equity & Inclusion: We need a representative, equitable, and inclusive local press. Newsrooms should be representative of the communities they cover, shift narratives to be centered on community perspectives, and provide pathways into news gathering for residents.

Trust: We believe that building trust must be a core principle of our journalism. As a baseline, the journalism we support must be accurate, independent, unbiased, non-partisan, and a trusted source of shared facts by the communities we serve.

• Collect and organize data from core channels (website analytics, newsletters, social platforms, and basic revenue/membership reports) into clean, up‑to‑date spreadsheets.
• Build simple but reliable recurring reports (weekly, monthly, quarterly) that track key metrics like users, pageviews, engaged time, social reach, newsletter performance, and membership or donor activity.
• Create Google Sheets dashboards and Google Slides decks that translate data into clear visuals and takeaways for editors, leadership, board, and funders.
• Partner with editorial and audience teams to answer practical questions such as:
  Which beats or neighborhoods are growing? Which story formats drive loyalty? What times or channels work best for key audiences?
• Support grant writing, funder reports, and sponsorship/membership pitches with accurate numbers, simple charts, and short written summaries of performance and impact.
• Maintain basic benchmarks and targets (e.g., “typical” story performance, newsletter averages) and flag when content or campaigns significantly over‑ or under‑perform.
• Document simple definitions and workflows (how we count users, how we tag stories, how we track campaigns) so the organization is working from consistent numbers.
• Help colleagues interpret metrics responsibly, including explaining data gaps, sample sizes, and why “more clicks” is not the only measure of success.
• Take on ad‑hoc questions and small special projects (e.g., a one‑off campaign report, a neighborhood‑specific audience snapshot, or a pre/post…