Paid Social Video Editor; Freelance

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Paid Social
- Performance Video Editor (Freelance) to join our team, we're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and Tik Tok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide.

We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social
- Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.

• Edit short-form paid social ads for Meta and Tik Tok
• Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
• Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
• Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.

That means having a strong instinct for:

• Hooks and the first 1-3 seconds of an ad
• Fast, intentional pacing
• Retention, hold rate, and watch time
• Visual pattern interrupts
• On-screen text, captions, graphics, and b-roll
• Making footage feel native to Meta and Tik Tok
• Clearly communicating product benefits
• Building credibility, desire, and social proof
• Editing toward conversion, not just aesthetics
• Creative testing and iteration
• Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger

• Meta/Facebook…