Creative Strategist, Paid Social; Remote

Marketplace Operations Inc. Wilmington, Delaware, United States

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Forbes Advisor is hiring a Creative Strategist to develop and scale direct-response advertising across paid social for our consumer health categories, including weight loss and GLP-1s, telehealth, and hair loss, among others.

The role reports to the Creative Director of the health vertical and works closely with Editors, the production team, and our growth and media teams. You take an idea from research and angle through script, hook, and visual direction, and you execute it. That means directing talent on set or remotely, briefing Editors and creators, and giving creative notes through final delivery.

A production team supports you with logistics and casting. When results come in, you read them and turn them into the next round.

You are a direct-response thinker with real creative taste. You can write a script that converts and direct a creator to deliver it. You know why an ad worked, not just that it did, and you use that to build the next winner. You understand hooks, awareness levels, objections, mechanisms, offers, and proof, and you know what feels native on Meta and Tik Tok.

We produce from three content sources: in-person shoots, remote UGC, and AI-generated video. You will concept for all three. We are a human-led shop that uses AI to work faster without lowering the bar. AI fluency is a baseline expectation, not a bonus.

These are regulated health categories. You will write to platform and legal guidelines from the start, not after the fact.

• Deliver at least 2 net-new concepts a week across video and statics. Each includes a distinct strategic angle with supporting research, hooks and scripts or copy, visual direction and references, production and editing instructions, and recommended variations for testing.
• Optimize existing creative every week. Use performance data to build iterations on winners, such as new hooks, angles, formats, and static variations, and retire what has stopped working.
• Own each concept end to end through the pipeline, from idea through final delivery, including directing talent and creators on set and remotely.
• Research audiences, competitors, customer reviews, and cultural conversations to find new angles.
• Write scripts, hooks, headlines, CTAs, and ad copy for different formats and stages of customer awareness.
• Brief Editors, the production team, and creators, and give specific, constructive creative notes through final delivery. Align with the Creative Director on concepts and direction.
• Analyze creative performance to find winning concepts, messaging, hooks, and formats, and turn those learnings into iterations and new tests.
• Partner with growth and media teams so creative work lines up with business goals.
• Use AI tools for research, ideation, scripting, visualization, and production, and know where they help and…