Mid Weight Video Editor & Producer; AI & Performance Ads) Remote

Pet Lab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.

In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.

This is a Mid weight, editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, Tik Tok and You Tube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers.

You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.

Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads. You'll be a core part of our in-house creative engine, working day to day with industry-leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers.

If you've made hundreds of AI ads that convert and want to do your best work at a 9-figure DTC brand, let's talk.

• Performance Video Editing – You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include:
  • Editing short-form video ads for Meta, Tik Tok and You Tube from briefs supplied by our Creative Strategists
  • Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2-3 seconds to hold attention
  • Adding captions, text overlays, sound design, music and clear calls to action that suit each platform
  • Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads
  • Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away
  • Testing new AI tools to give you that extra edge!
• The goal: ads that stop the scroll and drive purchases.
• Creative Strategy & Scripting – You won't just execute briefs. You'll help come up with the ideas behind them. This will include:
  • Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads
  • Pitching new concepts and angles based on performance data, customer pain points and trending formats
  • Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists
  • Adapting winning scripts into new angles, personas and hook variations for testing
  • Bringing an editor's eye to strategy: spotting what will hold attention before it's made
• The goal: ideas and scripts that are built to convert from the first frame.
• AI Video Production – AI is already part of how we make ads, and it should be part of how you work every day. This will include:
  • Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, Hey Gen and Arcads
  • Creating AI voiceovers and localized versions with tools such as Eleven Labs
  • Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism
  • Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup
  • Building repeatable AI workflows and templates, and sharing what…