Remote Social Content Producer & Storyteller

Responsibilities

Artificial Intelligence;
Advanced Technology;
The very best in patient care. With decades of expertise, we are Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of our success is its people with the commitment to a better healthcare experience. When you join us as a Social-First Content Producer, you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders- patients, providers, payors, and regulators to achieve the best clinical outcomes.

You Will:

Content Creation & Storytelling

• Lead the creative development and production of high-quality photo and video content that supports Rad Net's social media channels, marketing campaigns, recruiting efforts, community initiatives, and brand awareness.

• Develop content strategies by traveling to imaging centers, community events, and company locations to identify and capture compelling stories aligned with organizational objectives.

• Conceptualize, plan, direct, produce, and oversee the creation of engaging social-first content from concept through final production.

• Conduct interviews with physicians, employees, leadership, patients (when appropriate), and community partners to develop authentic and meaningful stories that support brand messaging.

• Independently identify storytelling opportunities and develop creative concepts that showcase the people and mission behind the Rad Net and local brands.

• Determine the most effective visual approach by capturing both planned and candid moments that enhance storytelling and audience engagement.

Social-First Production

• Develop platform-specific content strategies for Linked In, Facebook, Instagram, Instagram Reels, Stories, Tik Tok, X, and You Tube Shorts.

• Exercise independent judgment in determining how content should be structured, edited, captioned, and formatted to maximize engagement across each social media platform.

• Produce a variety of content including short-form videos, Reels, educational videos, employee spotlights, physician interviews, behind-the-scenes content, event coverage, recruitment content, community stories, and service line and awareness campaign content.

Video Production & Photography

• Direct all aspects of video and photography production, utilizing professional camera equipment, lighting, audio equipment, and mobile production tools to achieve creative objectives.

• Direct on-camera talent to deliver authentic, engaging, and professional content that reflects Rad Net's brand standards.

• Create professional photography for use across social media, websites, marketing materials, and internal communications while ensuring consistency in visual storytelling.

Post-Production

• Lead the post-production process by editing photo and video content using Adobe Creative Suite and other approved creative software.

• Apply creative judgment to color correction, audio enhancements, motion graphics, captioning, music selection, and final editing to enhance storytelling and audience engagement.

• Determine the appropriate formats, aspect ratios, and delivery methods for content across multiple digital platforms.

• Ensure all content reflects Rad Net's brand standards, creative vision, and quality expectations.

• Prioritize and manage multiple creative projects to meet campaign timelines, event coverage needs, and emerging social media opportunities.

Creative Collaboration

• Partner with marketing, communications, operations, recruiting, clinical teams, and leadership to develop creative strategies that support organizational initiatives and campaigns.

• Lead and contribute creative direction during brainstorming sessions by…