Brand Designer

We're looking for a Brand Designer (Digital) to lead brand and visual design for Cloaked's white-glove protection offering - our concierge-led service for high-net-worth individuals, family offices, and top executives who've chosen dedicated protection over self-serve.

This offering has its own identity, distinct from our core consumer product: premium, understated, and built to earn trust with an audience that expects it. You'll own everything a client sees, from the onboarding experience to the physical materials that arrive at their door, and steward the visual system that holds it together - working directly with the lead for the offering.

This is a four-to-six-month contract engagement with the intent to convert to full-time for the right fit.

Build the visual system

• Develop and steward the brand - typography, palette, logo and lockups, photography, layout language - so it reads as authoritative and premium, with restraint over flash
• Maintain the brand system and guidelines as a living reference the team can work from

Design the client experience

• Design the client-facing onboarding sessions:
  Figma presentations, screen recordings, and animations that make the concierge journey feel considered and easy to follow
• Explore and design product-interface concepts - UI mockups and flows for onboarding, interactive tutorials that teach the product, and the on-screen moments shown in client presentations

Make the physical artifacts

• Design tangible, high-touch collateral: leather-bound folders with foil-stamped logos, printed briefs and dossier presentation, and QR-to-digital experiences that bridge print to the app
• Design intentional, on-brand merchandise for clients and events - considered pieces that reinforce the positioning, not merch for merch's sake

Work closely with the team

• Meet weekly with the lead to review progress and set priorities

• A portfolio showing brand systems you've built or substantially shaped, not just applied
• Strong typographic judgment and a point of view on what reads as premium versus what reads as loud
• Fluency in Figma, including presentation and prototype work
• Motion and animation skills sufficient to show product flows clearly
• Print production experience - you know how to prepare files that come back from the printer looking the way you intended
• Comfort designing UI, even if product design isn't your primary discipline
• Experience working independently as a contractor with minimal art direction

• Work with luxury, private banking, high-end hospitality, or other high-net-worth audiences
• Specialty print experience: foil stamping, embossing, bookbinding, or bespoke packaging
• Experience designing sub-brands that sit alongside a parent brand without competing with it
• Exposure to security, privacy, or identity products
• Merch and physical product design
• Background working in a startup or high-growth environment

• Self-starters who take ownership and proactively look for ways to improve things
• Restraint - the audience is sophisticated and can tell when something is trying too hard
• Comfort with chaos: priorities shift, context is incomplete, and you move anyway
• A pragmatic bias toward shipping and iterating over perfecting in isolation
• Strong communication, and the ability to explain a design decision rather than just present it
• Genuine care about craft, including in the details nobody asked about

Compensation for this contract engagement will be discussed directly with candidates.

For full-time US employees, we offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and…