Creative Lead, Brand Design

All Trails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find All Trails in the Apple App Store, Google Play Store, and at

Every day, our team works to get more people outside and help our members have better experiences on the trail. We lead with our values–positivity, innovation, humility, adaptability, inclusivity, and stewardship–in everything we do. Join us!

This is a U.S. based remote position. While this role does not require in-person attendance, we have a strong preference for candidates based in or near one of these cities:
San Francisco CA, Portland OR, Seattle WA, Denver CO, and New York NY. Being in one of these cities creates opportunities to connect with teammates through Trail Days, co-working sessions, and local gatherings while still having the flexibility to work remotely. San Francisco employees are highly encouraged to come to the office one day per week. Please note that, at this time, we’re unable to offer visa sponsorship for this role.

We’re looking for a Creative Lead, Brand Design who can set the tone for what brand design and creative development looks like nd creative isn't just aesthetic work at All Trails, it connects millions of people to the outdoors. This role is an opportunity to shape a brand that genuinely matters to its audience.

This role is equal parts maker and mentor: someone who executes creative with impeccable craft and insight, while raising the bar and modeling best practices for the team around them. You’ll lead by example—producing best-in-class brand creative and campaigns that resonate strongly with our audience, all while building a team culture of creativity and meticulous execution.

• Act as a Creative Leader on the Brand Design team, setting an example, continually raising the bar while generating original and highly crafted creative that is grounded in thoughtful insights.

• Lead the development of evergreen assets that shape our brand visual language - including overall art direction, expressive graphic treatments, color and typographic application, illustration, photo/video, and motion

• Partner with Design Leadership to push the continual development and evolution of the All Trails visual brand, defining how we show up in the world at scale

• Concept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product

• Work in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the All Trails brand and product

• Make design decisions confidently and quickly, ensuring they are based on a deep understanding of the project's goals, audience insight, and business context

• Lead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at All Trails

• Think deeply about and research business problems to develop core creative ideas that translate into successful executions

• Contribute to a respectful and collaborative team environment that cultivates a culture of creativity.

• Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SaaS company, app, or digital product

• Experience leading projects in a senior creative role such as a Design Lead, Art Director,…