Short-Form Content Creator

King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten‑free products, baking tools, and more.

We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee‑owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders‑‑ employees, our local communities, our broader community of bakers, and our planet.

Join us and help spread the joy of baking. King Arthur – where, as an employee‑owner, your passion and ideas can truly make a difference.

The Short‑Form Content Creator is an end‑to‑end producer of video for social media, the King Arthur website, and other digital platforms. This role works closely with the Creative, Video, Social Media, Test Kitchen, and Direct teams to ideate, produce, shoot, and edit multiple videos per week. Outputs include recipe walkthroughs for Tik Tok and Instagram, recipe and product demonstrations for King Arthur’s online shop, and promotional videos for On‑Demand classes and other products.

The Content Creator participates in photo and video shoots to capture footage of baked goods, baking processes, and behind‑the‑scenes activity and turns around high‑priority videos as needed. The Content Creator also occasionally assists on set and on location for long‑form video productions.

Yes, we have the standard "stuff" - medical, dental, vision, company paid short- and long‑term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match.

But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)
* and knowing that those working with you are dedicated and engaged co‑employee owners that believe in you and your extraordinary abilities to move us all forward.

Hybrid combining working from home, and onsite in White River Junction VT between 3-5 days per week. Ideal candidates will be located within 120 miles of our offices.

$50,900 to $69,300 annual salary; commensurate with experience.

• Light, shoot, and edit up to three short‑form videos for social media per week.
• Attend regular photo shoots to capture video of baked goods, the baking process, and behind‑the‑scenes work of the baking and Creative teams.
• Produce and edit short horizontal videos demonstrating King Arthur products for use on King Arthur’s online shop, with an expected output of up to 25 videos per year.
• Edit existing video content, such as You Tube and podcast video, into compelling clips for social media, recipe pages, and other platforms.
• Identify and pitch new formats for the website and social media channels. Produce timely videos that align with relevant trends while incorporating a King Arthur perspective.
• As needed, assist on long‑form video shoots with lighting, sound, camera operation, and other production needs.
• Produce and edit promotional video for On‑Demand classes, products, and other marketing needs.

• 3+ years of…