Copywriter​/Social Media Content Producer

Leadtail is seeking a versatile freelance copywriter to join our Content Studio team, specializing in B2B social media content and campaigns. You’ll craft compelling social media copy across multiple B2B clients, creating everything from engaging post captions to visual assets including PDFs, infographics, and video scripts. This fully remote position offers the opportunity to collaborate with a dynamic team of writers, designers, video editors, account managers, and project coordinators while working independently to deliver exceptional social media content.

As part of our Content Studio, you’ll be the voice behind diverse B2B brands—sometimes writing in the brand voice, other times ghostwriting for executives and subject matter experts.

Position Type:
Contract (4-6 months)

Location:

Fully Remote (Pacific Time business hours required)
Client Load: 6-8 B2B client assignments simultaneously

• B2B Social Media Content Creation
• Write compelling copy for B2B social media content and campaigns that will be distributed through multiple social media platforms (primarily Linked In, X, and You Tube)
• Create engaging copy for social posts that capture attention, support brand recall, and drive direct engagement on the social platforms
• Write scripts and contribute to storyboarding for motion graphic and live action video content
• Adapt source content from clients into formats suitable for social media, while maintaining brand consistency
• Manage copywriting for 6-8 client accounts
• Prioritize and balance competing deadlines across multiple client work streams
• Advocate for information, resources, and support needed to deliver high-quality work
• Communicate proactively with team members about project status and needs
• Master and execute diverse client brand voices with precision and authenticity
• Ghostwrite social media content on behalf of executives and subject matter experts
• Switch between brand and individual executive voices based on briefing materials
• Maintain voice consistency across touchpoints for each client

• Stay current with social media trends, platform updates, and B2B industry conversations
• Pull from cultural moments, industry themes, and trending topics to create timely, relevant content
• Understand what content performs well across different B2B audiences and social platforms
• Contribute insights about content performance and engagement trends to inform future strategies
• Partner with designers and video editors to ensure cohesive creative executions across social campaigns
• Work with account managers to understand client objectives and incorporate feedback effectively
• Coordinate with project and workflow managers using tools like Monday, Google Docs, Slack
• Participate in brainstorming sessions and creative reviews
• Use our core tools (access will be provided):
  Google Workspace (docs, sheets, slides, calendar, gmail);  (task/project management, work queue and updates);
  Sprout Social (social content approvals, scheduling, publishing, and reporting);
  Slack (routine updates and comms between teams, clients, etc.);
  Zoom (client meetings, internal meetings)
• Utilize AI tools as part of content creation workflow where it enhances efficiency and idea generation
• Stay current with emerging AI technologies and social media copywriting best practices
• Contribute to team knowledge sharing around AI best practices for social content creation
• Balance AI assistance with human creativity to maintain authentic brand and executive voices

• 2-4 years of experience in B2B communications, content marketing, or social media marketing
• Range of social formats (posts, carousels, video scripts, executive ghostwriting)
• Evidence of understanding B2B audiences…