Outbound Email Strategist

About Us

Perk (formerly Travel Perk) is an intelligent platform for travel and spend management that automates everything from bookings to expense and invoice processing. By eliminating manual shadow work, we free up employee time, boost morale, and enable real innovation. Trusted by over 10,000 organizations worldwide—including Wise, On Running, Breitling, and Fabletics—Perk tackles the 7-hour weekly loss of productivity that costs a $1.7 trillion problem.

Founded in 2015, the company now has more than 1,800 employees across 12 global offices with headquarters in London and Boston.

We’re looking for an experienced and highly creative Outbound Email Strategist to join our revenue team. This self‑starter will build targeted contact lists, develop compelling email campaigns, and rigorously test to maximize conversion rates—all to drive business development through strategic outbound email.

• Strategy & Planning:
  Develop and execute the overall outbound email strategy to generate qualified leads and grow our sales pipeline.
• List Building & Management:
  Own the end‑to‑end list‑building process, identify high‑potential contacts across verticals, and maintain list hygiene and segmentation.
• Creative Development & Testing:
  Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls‑to‑action). Manage A/B and multivariate testing to continually improve open, click‑through, and reply rates.
• Performance Analysis:
  Track, analyze, and report on key email performance metrics, providing actionable insights to refine future campaigns.
• Compliance:
  Ensure all outbound email activities adhere to anti‑spam laws and best practices (e.g., CAN‑SPAM, GDPR).

• Experience:
  
  2+ years in outbound email strategy, cold email, or B2B lead‑generation.
• Creativity:
  Proven ability to craft persuasive, personalized, and attention‑grabbing email copy.
• Technical
  
  Skills:
  
  Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, Hub Spot).
• Analytical Mindset:
  Strong analytical skills with data‑driven decision making.
• Self‑Management:
  Excellent organizational skills to manage multiple campaigns from list building to reporting.
• Tooling:
  Experience with Salesforce, Outreach, Blue Birds, Linked In Sales Navigator, and Apollo.

You’ll have the autonomy to design and implement your best ideas, directly impacting the company’s growth trajectory. If you are passionate about cold outreach and driven by measurable results, we want to hear from you.

The role combines a base salary of $89,500‑$105,000 with commissions and stock options. Total on‑target earnings (base + commission) are $114,500‑$130,000. The commission structure ties to revenue and retention targets.

• Competitive compensation and equity ownership
• 20 vacation days and 12 public holidays
• Three medical plan options with company contributions and HSA for HDHP plans
• Dental, vision, and Wellhub gym subscription from day one
• Life and disability coverage from day one, with add‑on options
• 401(k) with company match
• Pet insurance partner discounts
• Annual summer party and other Perk events
• Spring Health wellbeing partner: 12× therapy and 12× coaching sessions
• 12‑16 weeks paid parental leave
• 16 paid volunteer hours per year
• Up to 20 “Work from Anywhere” days per year
• Four‑week fully paid sabbatical after 5 years
• Relocation support to hubs or one‑time assistance

We adopt an IRL‑first approach—team members gather in‑person three days a week. This role must be based within commuting distance of our hubs, though relocation is possible for qualifying candidates.

All official Perk communication comes from addresses ending in  or , verified social media channels, or recruiters listed on our official Linked In page. Authentic Perk messages will never ask you to pay for equipment, training, or fees, request early bank details, or use unofficial apps like Whats App, Telegram, or Signal. If unsure, forward suspicious messages to  for verification.

Mid‑Senior level

Full‑time

Marketing