Associate Director of Regional Recruitment and Key Market Strategy

associate director of regional recruitment and key market strategy

position number: 500115

full time or part time: full time

anticipated recruitment range: $47,379 - $65,000

position type: non-faculty

job category: non-faculty instructional & research

academic affairs ('aa') is headed by the provost and senior vice chancellor for academic affairs who serves as the institution's chief academic officer ('cao') and is responsible for administering academic policies. Aa is comprised of each of the university's colleges, schools, and libraries, along with other academic support and administrative units, to include learner operations, research, innovation and engagement, institutional planning, assessment and research, and global affairs.

Academic affairs works collaboratively to strengthen ecu's culture of academic excellence in line with our mission to be a national model for student success, public service, and regional transformation.

the undergraduate admissions office is the primary point of contact for a traditional first year student, transfer, or non-traditional adult student seeking admission to east carolina university. The office is responsible for identifying and recruiting potential applicants with outstanding academic ability and potential and assisting in the application process to completion.

this is a remote position based in raleigh or charlotte, north carolina, with frequent travel throughout assigned markets, and periodic travel to ecu's greenville, north carolina campus for training, meetings and events. Evening and weekend work is required during peak recruitment seasons.

the associate director of regional recruitment & key market strategy serves as a key member of the undergraduate admissions leadership team, providing strategic oversight for recruitment, outreach, and enrollment planning across ecu's key markets in north carolina and surrounding states. Reporting directly to the director of undergraduate admissions, this position leads a regionally distributed recruitment team, develops data-informed strategies to meet enrollment goals, and ensures ecu maintains a strong, consistent presence across high-priority markets including the raleigh and charlotte metropolitan areas.

the associate director of regional recruitment & key market strategy supervises all regionally based admissions counselors and provides guidance on both first-year and transfer recruitment efforts within their territories. Working in close coordination with the associate director of transfer recruitment & partnerships, this position ensures that regional counselors effectively engage both prospective first-year and transfer students through consistent messaging, partnership development, and yield activities.

This position also monitors and assesses key markets across north carolina and neighboring states, using enrollment data, demographic trends, and institutional analytics to identify emerging markets and recommend strategic investments in recruitment efforts. Through collaborative leadership, data-driven strategy, and a commitment to access and service, this role advances ecu's mission to expand educational opportunity and strengthen enrollment pipelines across the carolinas and beyond.

develop, implement, and evaluate comprehensive, data-informed recruitment strategies for assigned regional markets, with an emphasis on monitoring key markets in north carolina and nearby states to identify new growth and yield opportunities. Use demographic and enrollment data to identify high-impact markets and emerging trends for targeted recruitment. Collaborate with the director of undergraduate admissions and other associate directors to align regional goals with overall institutional strategy and budget priorities.

Monitor and assess recruitment performance through continuous evaluation, analytics, and reporting of funnel metrics (inquiries, applications, admits, and yield).

directly supervise all regionally based admissions counselors across north carolina…