Head of Marketing Marketing · Miami

Position: Head of Marketing Marketing · Miami ·
About Us

At 8020

REI, you’ll shape the future of data and growth in real estate investment. You’ll lead the brand and architect a repeatable, data-driven demand engine—partnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue.

Core Values at 8020

REI

• Lead with

Innovation: We optimize everything, consistently pushing for innovation. If there’s an opportunity to improve, that’s how we roll.

• We’ve Got Your Back:
We lighten the load, do more with less, and inspire long-term partnerships with an unbeatable “wow” factor.

• Our Word is Our Bond:
We honor our promises, hold ourselves accountable, and do the right thing even when nobody’s looking.

• We Are Limitless:
On an individual level, we are intrinsically motivated, take ownership of our performance, and never stop striving for growth.

• Bring Your A-Game:
We prioritize self-care and putting family first, which ensures we can consistently show up as All-stars for our team and clients.

Role Overview

We’re seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. You’ll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. You’ll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts.

What You’ll Own

Brand Strategy

Strategic

Experience:

Bring proven experience creating brand strategies that win in competitive SaaS markets—differentiated positioning with measurable business impact.

Vision Alignment:
Align identity, voice, and creative “taste” with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles.

Keep It Current:
Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints.

Cross-Functional Alignment:
Partner with Sales and Product to define/refine ICP, segmentation, GTM, and Fit criteria. Keep messaging anchored in customer reality.

Process Creation & Planning (Data-Driven Systems)

Own the annual/quarterly marketing plan, budget, and KPI tree; turn strategy into systems (briefs, cadences, QA checklists).

Establish a clearmeasurement framework(pipeline, CAC, MQL volume/quality, channel ROI) and report itto leadership.

Build, coach, and lead a high-performing marketing team, with the documentation, standards, and rhythms to scale.

Design strategies that improve cost efficiency while hitting monthly/quarterly volume targets.

Marketing Execution

Content Engine:
Drive high-impact content—case studies, landing pages, scripts, email campaigns, video ads—with rigorous A/B testing across creative and copy.

Paid Media:
Scale and optimize Google & Meta (currently $35k+/mo) while piloting new channels with ROI discipline.

Nurturing Leads:
Collaborate closely with SDRs (in Sales) to lift booking and attendance rates—closed feedback loop on messaging and targeting.

Lifecycle & Outreach:
Own lifecycle playbooks (email/SMS) and direct mail/guides to improve activation, upsell, and lead quality.

Partnerships & Affiliates:
Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.

✅ Ideal Candidate Profile

We’re looking for a builder who thrives in fast-paced, high-growth SaaS and takes full ownership of outcomes.

Extreme Ownership:
You don’t blame the market or the tools—you deliver.

Proven Scaler:
You’ve helped take B2B SaaS from ~$5M to ~$20M ARR and know how to unlock the next level.

Player-Coach:
You set VP-level strategy and roll up your sleeves to ship.

Data Storyteller:
You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with ROI models.

Partnerships Builder:
You’ve built and scaled affiliate/channel programs that convert.

What We Offer

Competitive Base Compensation

Performance Bonus

Flex PTO (up to 26 days/year)

Home Office Upgrade Bonus

Health Bonus

Full-time Remote Work (US-based)

Significant growth and team-building opportunity

Ongoing support & budget for skill development

Join Us and Build the Engine

If you’re a growth-minded marketing leader who wants to own the brand and the demand system end-to-end, we’d love to hear from you. Apply now and help us redefine how real estate investors grow with data.

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