Deputy Director of Communications
New York, USA
Listed on 2026-01-04
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Education / Teaching
PR / Communications, Digital Marketing
Position Overview
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Equality Florida is the state's largest civil rights organization dedicated to securing full equality for Florida’s lesbian, gay, bisexual, transgender, and queer (LGBTQ) community. We're changing Florida through lobbying, grassroots organizing, education, and coalition building — so that no one suffers harassment or discrimination on the basis of their sexual orientation or gender identity or expression.
Since our founding in 1997, we’ve become one of the largest statewide LGBTQ groups in the country with more than 400,000 supporters, more than 15,000 volunteers, and staff located in major Florida cities to organize and support our work.
Key Responsibilities: Media and Messaging (Approx. 50%)- Serve as an on- and off-the-record spokesperson for Equality Florida; respond rapidly to press inquiries and shape public narratives in real time.
- Cultivate and maintain relationships with key reporters and media leaders statewide and nationally.
- Plan and execute earned media strategies aligned with organizational priorities and advocacy campaigns.
- Develop and maintain core messaging frameworks in partnership with the Communications Director and senior leadership; ensure message consistency across all platforms.
- Draft and edit high-quality communications materials including press releases, advisories, talking points, op-eds, and statements.
- Train and support staff and coalition partners to serve as spokespeople, building a statewide network of compelling and credible voices.
- Lead or co-lead rapid response communications, including crafting and approving social media statements, press responses, and real-time narratives during breaking news or legislative moments.
- Coordinate with digital and creative contractors to develop dissemination strategies that ensure urgent news and calls-to-action reach audiences across platforms.
- Monitor news cycles and social trends to identify proactive opportunities for Equality Florida’s voice to shape conversations.
- Assist in preparing reports on media performance and headline trends to inform strategy.
- Develop and implement influencer engagement and content creator strategies to expand Equality Florida’s reach and deepen connection with online audiences.
- Identify, cultivate, and manage relationships with digital influencers, allied creators, and partner organizations aligned with Equality Florida’s mission.
- Collaborate with digital team members to integrate influencer amplification into campaigns, events, and major moments.
- Serve as a deputy to the Communications Director, helping coordinate departmental work and mentoring junior staff.
- Contribute to cross-departmental planning to ensure alignment of messaging, visuals, and mobilization goals.
- Support the Director of Communications in long-term narrative strategy, content calendars, and campaign integration.
- Bring a lens of equity, inclusion, and accessibility to all communications, including expanding language access and diverse representation in storytelling.
- 5+ years of experience in communications, political advocacy, or media relations, preferably within progressive, issue-based, or civil rights organizations.
- Proven experience as a spokesperson or media liaison, including demonstrated success securing earned media and managing rapid response.
- Strong understanding of digital and social media ecosystems, and how to move messages across them strategically.
- Experience in building influencer or content creator relationships for advocacy or nonprofit campaigns is a strong plus.
- Exceptional writing, editing, and verbal communication skills under tight deadlines.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, high-stakes environment.
- Willingness to work flexible hours, including evenings and weekends, in response to breaking news or urgent events.
- Deep passion for LGBTQ equality, social justice, and advancing the mission of Equality Florida.
- The position is full-time and the applicant can live anywhere in Florida.
- The salary for this position ranges from $80,000-$100,000, with exact salary depending on experience.
- Equality Florida offers benefits, including full medical and dental coverage, generous paid time off, and retirement benefits.
- The new Deputy Director of Communications is expected to begin no later than February 1st, 2026.
The pay range for this role is:
80, USD per year (Remote (Florida, US))
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