Family Enrollment Counselor - Online Academy

Company description

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.

For over 20 years, Pearson Virtual Schools has been reimagining K‑12 education with full‑time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US‑based online public charter schools;
Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.

Pearson Online Academy Family Enrollment Counselors must be willing to work a Monday – Friday 9am – 6pm EST (1‑hour lunch included). Working from your home office, the Family Enrollment Counselor focuses on building and maintaining positive and productive relationships with families interested in enrolling in Pearson’s private school, Pearson Online Academy. The Family Enrollment Counselor is accountable for delivering a superior customer experience by communicating the value, features, and benefits of Pearson Online Academy, while ensuring parents understand the expectations of a virtual school experience.

The Family Enrollment Counselor helps families make the right enrollment decision for their child and is the first point of contact for parents as they begin their enrollment journey.

The POA Enrollment department is accountable for driving sales and student enrollment, and enhancing student retention through dedicated family support from initial interest through to graduation.

• Lead‑nurturing, assisting the family in the decision‑making process, ensuring fit
• Facilitating communications with the school and Pearson staff as appropriate
• Facilitating tuition payments
• Relationship building, regular check‑ins, and ongoing communications

• Clearly and thoroughly explain our programs, services, tuition/course costs, and full‑time, part‑time, and summer school courses to determine if there is an appropriate educational opportunity that matches their interests and needs
• Nurture leads interested in a virtual school and/or a private school education
• Securely process tuition payments, apply discounts, and create and update payment plans for enrolling families
• Create and maintain detailed, accurate customer records in Salesforce and Pearson Online Classroom
• Work in focused school‑specific outbound task forces to drive pipeline enrollment goals
• Support interested families via inbound calls in a phone queue setting, assisting families through the enrollment process
• Make outbound calls to families interested in enrolling in Pearson Online Academy
• Serve as an enrollment subject‑matter expert to families during the enrollment process
• Act as an ambassador for the school in interactions with students and families
• Act as a liaison between local schools and enrollment to resolve issues that may impede enrollment
• Remain up to date with changes in enrollment policies and guidelines and communicate changes to families
• Communicate changes in school events, policies, and guidelines through interaction with school staff and parents
• Other duties as assigned

• Bachelor’s degree in communications, education, sales, or a related field preferred
• Minimum 1‑year direct selling experience
• Demonstrated consultative sales experience and high‑volume call metrics required
• Proven experience supporting families and schools with complex enrollment requirements and/or 2+ years of demonstrated phone remote, phone‑based admissions experience
• Prior experience in a phone queue a plus
• Possess an assertive, professional entrepreneurial spirit
• Familiarity with Salesforce or other CRM solution preferred
• Delivers quality enrollment conversions from…