Lead Generation

Job Category:
Lead Generation Specialist

Job Type: Full Time

Job Location:

Work from home

xIoTz is looking for Lead Generation Representatives who can identify and qualify potential customers to the company’s products and solutions. This role may include collaboration with the sales and marketing team and multiple stakeholders from multiple business units.

• Understand customers’ needs and develop suitable plans/strategies and engage them in the sales process.
• Craft end-to-end strategies on Linked In, Google Ads and oversee social media content.
• Measure the performance of digital marketing efforts using Web analytics tools such as Google Analytics.

• Hands on experience working on market automation platforms such as Apollo.io.

• Generating, prospecting, qualifying, processing, and following up on leads.
• Email marketing, cold calling, data mining using different tools like Linked In, Google, etc.
• Make business-to-business outbound phone calls to prospective customers (if necessary).
• Providing consistent, concise, accurate, and timely reports to the management – Daily Lead Generated.
• Focus on implementing programs that consistently generate new leads for the company.
• Working collaboratively with the team and taking ownership of given tasks.
• Demonstrates a commitment to the technology industry by staying educated on new regulations, product solution changes, innovations, and trends.
• Achieving daily/weekly lead generation and appointment quotas/goals.

• Any Graduate with high typing speed.
• Experience of Data Entry & Lead Hunting.
• Well versed with Data Wrangling techniques.

• Hand‑on experience with Linked In Sales Navigator, Data Wrangling using plugins or scripts & Hub Spot.
• Daily extraction of 200–300 data points (Name, Company Name, Phone, Email – 20+ columns).
• Well versed with knowledge of Snov.io, Hunter.io, Lusa, etc.
• High speed typing, hands on with Google Sheet / Excel.
• Knowledge of email mail campaign tools like Chimp Mail, Active Mail campaigns.
• Task oriented role; we measure daily performance by completion of tasks.

• Control and direct the email marketing channel, and related analysis.
• Create engagement strategies based on an understanding of customer needs and intent.
• Support the execution of automated lead generation programs.
• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
• Marketing Automation Platform expert.
• Meet or exceed internal SLAs and coordinate across time zones as needed.
• Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
• Take ownership of marketing technology platforms.
• Analyse and report on the performance of channels and campaigns.
• Make it easier to report on marketing impact.
• Work closely with internal and cross‑functional stakeholders to design and approve email campaigns.
• Ensure that email permissions are followed.
• Implement best practices for email marketing.
• Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
• Keep up to date with changes/developments in the IT sector through self‑learning, training, and research.

• 3+ years outreach experience working on a marketing automation platform such as Woodpecker, Apollo.io or WeConnect.
• Must be able to demonstrate a high level of marketing automation.
• Excellent communication skills written, verbal, presentation.
• Proven ability to work in a collaborative environment as well as being a motivated, self‑starter.
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Report on critical email and marketing automation campaign metrics.
• Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns.
• Support the execution of automated lead generation programs.
• Build and execute test strategies, including A/B multi‑variant testing, to drive qualified traffic and revenue‑building activities.
• Monitor the campaigns and make necessary changes to generate the lead.