Head of PPC; India

Head Of PPC (Pay-Per-Click)

This is a remote position.

• Lead and Manage PPC Team:
  • Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
  • Foster a collaborative and high-performance team environment.
• Develop and Implement PPC Strategies:
  • Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
  • Continuously analyze and optimize campaigns to improve performance and ROI.
• Account Management:
  • Control and manage Google AdWords accounts of other specialists, providing direction and support.
  • Monitor and report on account performance, identifying areas for improvement.
• Keyword Research and Optimization:
  • Conduct thorough keyword research to identify opportunities for campaign enhancement.
  • Implement keyword strategies to maximize reach and relevance.
• Ad Creation and Testing:
  • Develop compelling ad copy and creatives that align with campaign goals.
  • Conduct A/B testing to determine the most effective ads.
• Budget Management:
  • Allocate and manage PPC budgets effectively, ensuring optimal spend.
  • Track and report on budget performance, making adjustments as needed.
• Performance Analysis and Reporting:
  • Utilize analytics tools to monitor campaign performance and generate actionable insights.
  • Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
• Stay Up-to-Date with Industry Trends:
  • Keep abreast of the latest trends and best practices in PPC and digital marketing.
  • Implement innovative strategies to stay ahead of the competition.
• Training and Development:
  • Mentor and train PPC specialists to develop their skills and knowledge.
  • Encourage continuous learning and professional development within the team.

• - Proven experience as a PPC Manager for 3+ years
• - Expertise in managing Google AdWords accounts.
• - Strong understanding of PPC best practices and optimization techniques.
• - Excellent analytical skills and the ability to interpret data to drive decisions.
• - Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
• - Strong leadership and team management skills.
• - Exceptional communication and interpersonal skills.
• - Ability to work in a fast-paced, dynamic environment.
• - Bachelor s degree in Marketing, Business, or a related field preferred.

• A reliable power backup that could sustain a minimum of 8 hours (full shift)
• Examples:
  Generators, Solar Panels, Portable power inverters, etc. (UPS is not enough)
• Internet Backup (Secondary internet)
• Jitter: below 10ms
• Latency: below 160ms
• Upload: minimum of 25mbps
• Download: minimum of 25mbps
• Power and Internet Backup is a MUST.