Learner Success Advocate - Digital Marketing

About Ziplines

Ziplines Education is a category‑leading education company that partners with universities to deliver industry‑focused certificate courses that prepare professionals for today’s digital‑first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range.

Together, we empower adult learners to confidently pursue the career they’ve always wanted.

Our learning team supports and guides our learners throughout their course experience. This team consists of learning designers, learner success advocates, live session instructors, and career coaches. Employees on this team work as part‑time contractors. Navigating ambiguity, collaborating with team members, and taking ownership are necessary traits for success in the role. The learning team is essential to the success of Ziplines by supporting learners to achieve success in the course and in their career aspirations.

In this contract role, you will support and guide learners throughout their learning journey toward successful completion of their Digital Marketing program. You will work 10‑15 hours a week for the duration of a cohort (10‑12 weeks, depending on the course). The hours of your contribution will be flexible, with the exception of 2 hours a week that you will be supporting your designated live cohort session.

You will manage learners throughout the duration of the Digital Marketing program. Your goal is to support, encourage, and creatively solve problems for learners so they may successfully complete the course and feel confident applying their skills in real‑world marketing scenarios.

• Serve as the primary point of contact for your assigned learners across Slack, email, and Zoom.
• Foster trust and connection while supporting learners in overcoming both technical challenges and emotional hurdles as they navigate the program.
• Provide support in the form of direct messages, weekly group live sessions, and occasional one‑on‑one meetings.
• Support learners in understanding core digital marketing disciplines such as SEO, SEM, social media, content strategy, email marketing, and Google Analytics.
• Guide learners in preparing for certifications and navigating common roadblocks.
• Normalize uncertainty and promote experimentation and iteration, especially for learners new to marketing practices and platforms.
• Be the advocate for the learners throughout the course by unblocking their obstacles, gathering their feedback, and voicing their concerns to help improve the experience for current and future learners.

• Moderate the live sessions by facilitating Zoom logistics, providing important announcements, and adhering to the session learning objectives.
• Assist in answering questions and promote learner engagement throughout these sessions.
• Provide administrative support to the Live Session Instructors during these sessions to support the success of learners.
• Partner with the Live Session Instructors to host an excellent live session experience for our learners.
• Serve as a knowledgeable resource when learners have questions about tools such as Google Ads, GA4, or Hub Spot.

• Closely monitor and guide learner engagement, particularly at the beginning of the program to ensure all learners have access to the learning management system.
• Follow learners’ progress, provide feedback, and answer questions.
• Proactively identify “at‑risk” learners and take appropriate action to engage and guide them to successfully complete their course.
• Provide consistent accountability support through check‑ins, goal‑setting, and milestone tracking aligned to course modules and certification prep.
• Manage, document, and report on all learner records, engagement/at‑risk metrics, and other pertinent data during the course.

• 2+ years in customer‑facing, education, or coaching roles.
• Solid foundation and understanding of digital marketing core…