Senior Digital Channel Manager

Come and join us as a results driven Senior Digital Channel Manager for a 12‑month maternity cover contract. You will be responsible for the digital acquisition and retention channel strategy across all our digital platforms.

As our Senior Digital Channel Manager you’ll focus on attracting a predominantly trade installer audience (with some retail) through personalised and relevant content. You’ll be accountable for all elements of channel performance to ensure that appropriate Digital reach and ROAS metrics are achieved. You’ll ensure the digital marketing team is aligned with the business trading plan and provide relevant performance and market insights to the trading and commercial teams, whilst identifying new channel opportunities to stay ahead of the curve.

• Drive customer acquisition and retention through SEO, paid media, and email channels to ensure a seamless visitor journey.
• Provide dedicated line management and development support to a team of four, including three Senior Digital Marketing Executives and a Digital Content Manager.
• Lead the migration to a new operating model for SEO and paid activity to keep us at the forefront of digital marketing.
• Oversee the production of high‑quality on‑site copy and category content to improve search visibility and address customer needs.
• Collaborate with internal and external partners to ensure acquisition spend is efficient and aligned with commercial margin targets.
• Ensure all marketing communications comply with GDPR and advertising standards while fostering a culture of psychological safety within the team.

This is a hybrid‑based opportunity with true flexibility to work from home, but you should be within commutable distance of our offices in Crick, Northamptonshire.

This Senior Digital Channel Manager role is offered as a 12‑month fixed‑term maternity cover.

You’ll live and breathe our passion and hunger to drive real change. You’ll be excited to be involved in something new and will take great pride in the direction and rate at which our business is set to grow.

• Strong leadership experience within the Digital Marketing space (preferably working within a growth retail business – although experience in other industries would also be considered).
• Proven experience of managing a £1.5m+ digital marketing budget to drive multi‑million revenue and managing the overall digital marketing strategy.
• Experience leading specialised teams with the ability to inspire and develop others while embedding best practice across your team.
• A commercial mindset with the ability to work in a fast‑paced growth business.
• Experience working in a data‑driven retail/e‑commerce environment with demonstrable experience utilising data and analytics to drive growth through marketing activities.

From boilers to bathroom suites, tubing to towel rails and everything in between, City Plumbing has all the products our customers need to complete the job. We’re proud of our reputation for selling quality plumbing and heating products to both trade and retail customers and are super excited about our future. We put our colleagues at the heart of everything we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.

• Bonus
• Enhanced Pension
• Discounts, savings and cash‑back at numerous retailers
• Life assurance
• Extended family policy including maternity, paternity, additional annual leave and more
• Mental Health First Aiders and Employee Assistance Programme – we look out for each other
• Complete induction and a company that lets you grow and encourages development
• Financial education and loans
• Flexible working options
• A business striving to create an environment of inclusion so everyone can be their true self
• And more!

We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to fit our culture – we want you to enrich it.

We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.