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Job Description & How to Apply Below
Level Up Your Career!
At Kwalee, you'll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It's a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.
At Kwalee, as well as a competitive salary we also offer;
Private Medical Insurance, door-to-door transport scheme, free food & drinks, free game codes & merch, Linked In Learning, 20 annual leave days + bank holidays, and 1 day extra day for each year of service capped at 5.
Join the team!
Kwalee's Mobile Product Marketing team are looking for a talent ASO Specialist for App Stores & Social Media to boost our organic installs.
The ASO Specialist will work on the organic presence of our games, whilst owning and executing ASO strategies across Google Play and App Store for all active titles.
This role is based in our Bangalore studio working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.
Responsibilities
App Store Optimisation (ASO)
Own and execute ASO strategy across Google Play and App Store for all active titles.
Optimise titles, subtitles, descriptions, keywords, and creative assets to maximise visibility and conversion.
Monitor and report on category rankings, CVR, and keyword performance.
Research and utilise the best tools and AI solutions available in order to maximise success.
Store Management & Communication
Act as the main point of contact with Google Play and App Store Account Managers.
Manage feature submissions, promotional opportunities, and store events in alignment with product and UA timelines.
Maintain strong relationships with platform partners to stay ahead of store trends and best practices.
A/B Testing & Optimisation
Plan and execute A/B tests for icons, screenshots, and videos to improve store conversion rates.
Evaluate test results, share insights with stakeholders, and recommend data-driven improvements.
Organic Performance Analysis
Track and analyse organic traffic, conversion rates, and trend movements across stores.
Identify growth opportunities and deliver regular performance reports to the Growth team.
Benchmark performance against competitors and market standards.
Social Media & Community Growth
Manage and grow the social media presence of the games across key platforms.
Coordinate with the Illustrator and Creative teams to produce engaging and consistent content.
Support community engagement strategies that enhance brand awareness and retention.
Cross-Team Collaboration
Work closely with the UA team to align organic and paid growth efforts across the funnel.
Collaborate with Illustrators and Product teams to ensure brand and creative consistency.
Provide feedback on store assets and campaign creatives based on performance data.
Competitor & Market Monitoring
Conduct regular analysis of competitor store pages, creative trends, and keyword movements.
Share actionable insights to maintain a competitive edge in visibility and conversion.
Requirements
Experience in a similar role within the Mobile Games industry.
Experience in Using App Tweak and or App Follows.
Ability to write SQL to analyse data.
Good Understanding of Statistics and Confidence Intervals.
Able to be based in our Bangalore studio 5 days per week.
Why Kwalee
Generous Holiday:
Start with 20 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
Flexible Working:
We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
Health Cover:
Private Medical Insurance covering you and your family
Free Food & Drink:
Fuel your day with unlimited free snacks and drinks.
Gaming Goodies:
Receive Steam codes for all our game releases!
Transport:
Save on your commute with our budget-friendly, door-to-door transport facility.
Office
Location:
Work from our Bangalore office immersing yourself in the dynamic heart of India's Silicon Valley, where explosive career opportunities seamlessly blend with a vibrant, cosmopolitan lifestyle and fantastic year-round weather.
Professional Development:
Take advantage of our corporate Linked In Learning subscription to enhance your skill set
Merch & Events:
Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players.…
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