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Job Description & How to Apply Below
Company Description INP Consulting, also known as Investor Pro Consulting, is a real estate marketing and advisory firm focused on helping investors and home buyers make informed decisions in a competitive market. Through data-driven strategies and expert guidance, we enable clients to identify the right opportunities and achieve long-term value in real estate.
Role:
Lead Generation Specialist (Google & Meta Ads Focus) This is a full-time hybrid role based in Bengaluru, with flexibility for partial remote work. The Lead Generation Specialist will be primarily responsible for driving high-quality leads through Google Ads and Meta (Facebook & Instagram) platforms .
The role involves planning, executing, and optimizing paid campaigns, identifying target audiences, and working closely with the sales team to convert leads into qualified opportunities.
Key Responsibilities Plan, execute, and optimize lead generation campaigns on Google Ads and Meta platforms
Generate high-quality, conversion-focused leads for real estate projects
Conduct audience research, keyword planning, and competitor analysis
Monitor campaign performance and optimize for CPL, CTR, and conversions
Manage budgets efficiently across multiple campaigns
Coordinate with the sales team to improve lead quality and conversion rates
Maintain and update lead data using CRM tools
Stay updated with the latest trends and platform updates in digital advertising
Required
Skills & Qualifications Proven experience in Lead Generation with strong expertise in Google Ads and Meta Ads (mandatory)
Demonstrated ability to generate consistent, high-quality leads at optimized cost
Strong understanding of campaign structure, targeting, and performance optimization
Excellent communication and analytical skills
Experience in sales coordination and lead nurturing
Ability to research market trends and identify growth opportunities
Strong organizational and time management skills
Experience with CRM tools is an added advantage
Prior experience in real estate marketing is highly preferred
Bachelor’s degree in Marketing, Business, or a related field (preferred)
What We’re Looking For A performance-driven marketer with a strong hands-on hold in Google Ads & Meta Ads , who can independently manage campaigns and deliver measurable lead generation results.
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