Google PPC & Meta Ads Specialist (Evening Shift

Position: Google PPC & Meta Ads Specialist (Evening Shift)
Job Opening:  Google Ads & Meta Ads Specialist (Evening Shift)

Experience:

1.5–3 Years

Employment Type:

Full-Time
Work Mode:  Work From Home
Working Days:  Monday to Saturday

Shift:  Night Shift aligned with US business hours (6pm to 2:30am IST)
Salary : ₹30,000–₹40,000 per month, based on experience and expertise
Joining:  Immediate / candidates available to join within 7 days preferred

Role Overview
We are hiring an experienced  Paid Media Expert  with strong hands-on expertise in  Google
Ads, Meta Ads and Google Local Services Ads . Working knowledge of Linked In Ads is also
required.
The ideal candidate must have a  strategic, analytical and performance-driven mindset  and
should be capable of independently planning, creating, managing, optimizing and reporting
campaigns across multiple client projects.
The role includes both  lead-generation and ecommerce campaigns , with a strong focus on
qualified leads, revenue, profitability and accurate conversion tracking.

Key Responsibilities

Independently manage multiple paid media projects across different industries.
Develop campaign strategies based on business goals, budgets, audiences and
customer intent.
Create and manage Google Search, Performance Max, Shopping, Display and
remarketing campaigns.
Manage Meta lead-generation, website conversion, sales, retargeting and catalogue
campaigns.
Set up and optimize Google Local Services Ads, including budgets, service areas, lead
quality and lead disputes.
Manage Linked In Ads campaigns for B2B lead generation when required.
Conduct keyword, search-term, competitor and audience research.
Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.
Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.
Identify campaign, tracking, landing-page, offer and sales-funnel issues.
Prepare clear reports with performance insights, completed actions and next steps.
Communicate campaign performance and recommendations to clients and internal
teams.
Maintain campaign documentation, testing records and optimization logs.

Required Skills and Experience

2–4 years of hands-on paid advertising experience.
Strong practical knowledge of Google Ads and Meta Ads.
Experience managing Google Local Services Ads.

Experience with lead-generation and ecommerce campaigns.
Ability to create and manage campaigns independently from strategy to reporting.
Strong knowledge of keyword match types, negative keywords, bidding strategies and
audience targeting.

Experience with Meta Instant Forms, website conversions, sales campaigns and
catalogue ads.
Understanding of Google Shopping, Merchant Center and product feeds.
Ability to manage multiple active projects without constant supervision.
Strong strategic thinking, prioritization, communication and problem-solving skills.

Tracking and Analytics Knowledge
The candidate must have practical knowledge of:

Google Analytics 4
Google Tag Manager
Google Ads conversion tracking
Enhanced conversions
Meta Pixel
Meta Conversions API
Meta Events Manager
Browser and server-event deduplication
Form-submission tracking
Phone-call and click-to-call tracking
Ecommerce purchase and revenue tracking
Custom conversions
UTM parameters
Primary and secondary conversion actions
CRM and offline conversion tracking
Attribution differences between Google Ads, Meta Ads, GA4 and CRM data
The candidate does not need to be a developer but must be able to identify tracking issues,
troubleshoot basic problems and coordinate with developers when required.

Strategic Mindset Required
The selected candidate should be able to:

Understand the client’s business before creating campaigns.
Focus on qualified leads, sales and profitability—not only clicks or cheap leads.
Make decisions based on data rather than assumptions.
Diagnose performance drops before making unnecessary changes.
Separate campaign problems from tracking, landing-page, offer and sales-process
problems.
Plan structured tests with clear goals and measurable outcomes.
Allocate budgets based on business value and campaign performance.
Scale campaigns without damaging lead quality or profitability.
Take responsibility for campaign decisions, mistakes and results.
Communicate realistic…