Marketing Acquisition Manager

The UK's largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA) supports and represents more than 100,000 members across England and Wales.

Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.

The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business.

A truly member-first organisation, innovation is at the heart of what we do and have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of the property management system Portfolio.

A dynamic and fast-paced organisation, the NRLA is a great place to work, and it is not just us saying that; we have Investors in People Gold status to prove it. The association was also named one of the best companies to work for in the UK in a list compiled by The Sunday Times.

Our enthusiastic and ambitious staff work out of offices in Central Manchester and Central London, with hybrid working options available. Colleagues typically work from home four days a week, with one day in the office.

We are looking for colleagues who are professional, adaptable, and innovative. In return, we offer an inclusive and creative working environment with attractive options for training and career development, and a competitive salary and benefits package.

• 25 days annual leave increasing to 26 days with three years’ service, 27 days with five years’ service and 28 days with seven years’ service
• Additional annual day off for your birthday
• Salary exchange Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service
• Sick pay
• Cycle purchase loans, season tickets loans and interest free staff loans
• Complimentary NRLA membership
• Non contractual annual performance-related bonus scheme
• Enhanced maternity and paternity pay

This role leads the acquisition marketing strategy, driving new member growth across membership and Portfolio. It balances performance marketing with brand‑led acquisition, overseeing digital channels, CRM, search, social and influencer activity to maximise impact across the funnel. The role is insight‑led, with a strong focus on reporting, optimisation and continuous improvement, and works closely with internal teams and external partners to deliver sustainable growth.

• Own the acquisition marketing strategy, with accountability for new member growth across membership and Portfolio.
• Plan, forecast and optimise marketing spend across channels to maximise revenue contribution and efficiency.
• Work closely with our digital agency to develop and execute paid media strategies, including but not limited to Paid Search and Paid Social.
• Oversee the day to day management and delivery of acquisition campaigns, ensuring activity remains on track against agreed budgets and performance targets.
• Lead our CRM strategy, including segmentation, insight, planning and the development of automations and flows, to drive non‑member engagement and revenue.
• Work closely with our Social Media & Influencer Officer to oversee the development and implementation of the organic social media and influencer strategy, ensuring activity supports both brand and acquisition objectives.
• Work closely with our digital agency and Digital Marketing Executive to grow organic traffic and conversions, optimising for the full search ecosystem, including AI Overviews, LLMs and emerging discovery platforms.
• Partner with the Digital Experience team to improve conversion rates, analyse test results and make clear recommendations for a future optimisation.

• Monitor and evaluate the effectiveness of acquisition activity, pulling out clear insights, key learnings and…