Head of Digital Marketing - Sports & Fitness

Our client is seeking a visionary and data-driven Head of Digital Marketing to spearhead their online presence within the vibrant Leisure & Sports sector. This fully remote leadership position is crucial for driving brand awareness, customer acquisition, and engagement across all digital channels. You will be instrumental in shaping the digital marketing strategy, leveraging cutting-edge tools and techniques to connect with our target audience and foster a thriving online community.

This role offers a unique opportunity to influence the growth trajectory of a dynamic organization from a remote setting, collaborating with a passionate, globally distributed team dedicated to innovation and excellence in the sports and fitness industry.

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives, focusing on ROI and customer lifetime value.
• Oversee and optimize all digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Analyze campaign performance data, generate insightful reports, and present findings to senior management to inform strategic decisions.
• Manage and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay abreast of industry trends, emerging technologies, and competitor activities to identify new opportunities for growth and innovation.

• Proven track record of success in a senior digital marketing role , preferably within the Leisure & Sports industry.
• Demonstrated experience in developing and implementing successful multi-channel digital marketing strategies.
• Strong analytical skills with expertise in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent leadership, communication, and project management skills, with the ability to manage remote teams effectively.
• Bachelor's degree in Marketing, Business Administration, or a related field;
  Master's degree is a plus.

• Highly competitive salary and performance-based bonuses.
• Full remote work arrangement with flexible hours.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development, including certifications and conference attendance.
• A dynamic and supportive virtual work environment with a focus on work-life balance and employee well-being.