Paid Search Analyst

We are looking for an experienced PPC and paid advertising specialist for Hive Digital, a small scrappy agency looking to grow and trying to help change the world.

Digital marketing is not just about mastering a paid advertising platform, but being able to link it back to a client’s business strategy. If you can do both in a flexible but collaborative environment with brilliant yet kind colleagues who know you have life outside of work, come forth and rejoice! For we are looking for an experienced PPC and paid advertising specialist for Hive Digital, a small scrappy agency looking to grow and trying to help change the world.

The role involves typical agency paid advertising work (duh): consulting with clients, performing advertising account audits, developing/overseeing strategy, coordinating implementation work across teams (internal/external), and sticking your nose to the grind when it counts. That means:

• Familiarity with the Google Ads platform
• Ability to conduct report creation, tracking and analysis
• Knowledge of keyword tool usage and research
• Sorting conversion tracking and website tagging issues (yay!)
• Wearing many hats as needed to ensure the success of our clients and of our team, if that means writing ad copy or assisting in implementing conversion scripts. Nothing is beneath you if it needs to be done.
• Pitching in on suggesting and implementing internal process and organization improvements
• Training (and learning from) other members of the team: each member of our little fellowship of a company has our own unique skillset to share with others, and we expect you to take part
• Is able to tailor our strategies, methods, and deliverables to each client’s needs.

Well, we only work with nice clients and will dump any who are nightmares, so you’ll hopefully never have to put up with bad client shenanigans. You also get a ton of autonomy with your clients in becoming a “remote CMO” for your clients who can link paid advertising back to core business strategy. That means in practice that you:

• Refuse to be stuck on any single method or checklist
• Can hold a discussion on multiple levels, the high level (customer journey, brand voice, SWOT analysis), mid level (budget allocations, performance goals, search vs display vs social vs video, A/B testing), and the nitty-gritty (Quality Scores, smart bidding, ad variations)
• Can combine the skills needed to identify and tackle complex problems with the humility to know and ask when you need help
• Are willing to gently but firmly push back on clients with wacky expectations or want you to do something for them that is not in their best interests. If a client tells you to jump, your response isn’t an automatic “How high?” but a “Can we take a step back and figure out if we need to jump at all?”
• Are a highly responsive and effective communicator who can build trust with our clients by doing exactly what you say you will do.
• Are incredibly detail oriented and triple check your work.
• Have a sense of humor (styles may vary), self-disciplined work ethic, a good moral compass, and enjoy healthy debate.
• Are willing to be self-reflective on areas of strength and areas where you can improve.
• Actually take an emotional investment in whether or not your clients are successful.
• Can come up with a good meme roast for our head of business development on a regular basis

• Google Ads Certifications
• At least a couple years of experience managing Google and Bing ad accounts
• The ability to communicate well with a vast array of personalities
• Ability to operate in a work from home environment

• Video and graphic design capabilities are a plus
• Knowledge of Meta (Facebook), Instagram,…