Remote Marketing Operations Lead; Systems & Analytics

Marriage Reset is an online coaching offer. We help married men repair their marriages, and we have grown quickly on the back of paid advertising:
Meta, Google and You Tube ads that lead to a video sales letter and a booked call with our sales team. Roughly 80% of our revenue comes through that funnel.

The paid marketing team is led by the Head of Growth and includes our direct response marketers, media buyer and video editors. They set the strategy, write the ads, manage the spend and produce the creative. We need one person to run everything underneath them, and that is this role.

You will own the weekly numbers the team works from, the project system the work moves through, the checklist every ad passes before it goes live, the landing page and email builds, and the group of video editors who turn scripts into finished ads. Done well, the Head of Growth never has to assemble a report, fix a Click Up board or ask whether something has shipped.

This is a new seat. The team will grow, and the systems you build are the ones new joiners will work from. Nobody has held this role full-time before, so part of the job is working out how it should run.

Why we are hiring

At the moment the reporting, quality checks, page builds and editor coordination are spread across several people who each have other priorities. Nobody has this as their whole job, so the weekly numbers arrive late, compliance gets checked at the final review rather than before it, and builds wait behind copy. We want one full-time person to take all of that and run it properly.

What you will be responsible for

• Reporting. The weekly marketing dashboard and Monday report: spend, cost per call, opt-in rate, return on ad spend, win rate per writer and the number of ads launched, reconciled across the ad platforms, Hyros and the CRM. A monthly summary by funnel stage. If a number is wrong, you are the one who notices.
• Systems. Our Click Up workspace for marketing: the production pipeline, statuses, dashboards, templates and the intake from Slack. Written procedures and naming conventions for every repeatable process. An asset library organised well enough that nobody has to search Google Drive.
• Quality control. A compliance and QA checklist on every ad and email before it reaches the Head of Growth: banned words, claims, naming, landing page, tracking. A log of what launched, where and when.
• Builds. Landing page variants and new funnel pages in Go High Level  or Click Funnels. Email sequences and automations in Active Campaign. Split-test setup. You build from the copywriter's text to the Head of Growth's brief.
• Video editors. Day-to-day management of the editor pool: the weekly meeting, the flow of briefs, turnaround and revision targets, onboarding, screening applicants and tracking the bonus scheme. The Senior Direct Response Marketer approves the creative; you keep it moving.
• The Head of Growth's week. Keeping every deliverable and deadline visible and on track, and flagging anything that is going to be late before it is. Booking recording sessions, running the meeting calendar, onboarding new starters, managing tool access and subscriptions.
• Automation. We use Claude, ChatGPT and similar tools every day. Anything repeatable, whether that is reporting, QA checks, drafting procedures or reconciling data, is yours to automate.

What good looks like after a year

• One weekly report, delivered before the Monday meeting every week, that the team trusts without double-checking.
• No banned words, claims problems or tracking errors reaching the Head of Growth's review.
• Every page and sequence delivered by the date in Click Up. A page variant goes from brief to live in three working days.
• A Click Up workspace and set of written procedures that a new…