Senior Manager of Performance Marketing; Mobile Job Phoenix Arizona USA,Education / Teaching

Position: Senior Manager of Performance Marketing (Mobile)

As the Senior Manager, Mobile Marketing, you lead new customer acquisition through the mobile app across paid and organic channels. You own the full mobile acquisition ecosystem, combining strong performance marketing expertise with deep knowledge of app store mechanics, mobile measurement, attribution, and platform-specific tracking requirements
You take a hands-on approach to building and scaling acquisition programs across Apple Search Ads, Google App Campaigns, app-focused paid social, additional emerging channels, and organic App Store Optimization (ASO)
You serve as the business owner for mobile acquisition performance and measurement, partnering closely with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams to connect mobile acquisition to the broader customer journey. You establish scalable processes, reporting, testing frameworks, and technology capabilities that improve acquisition efficiency and enable informed investment decisions
You balance strategic direction with execution, using data and experimentation to identify opportunities, launch new programs, and continuously improve mobile acquisition performance
Lead mobile new customer acquisition strategy across paid and organic channels, including Apple Search Ads, Google App Campaigns, app-focused paid social, emerging acquisition channels, and App Store Optimization (ASO)
Own App Store Optimization (ASO) strategy and HCP's presence across mobile app stores, using testing and performance insights to improve discoverability and conversion
Act as the business owner for mobile measurement and attribution, partnering with Product, Engineering, and Analytics to develop a best-in-class mobile measurement ecosystem
Forecast and report on the mobile acquisition funnel, establishing key performance indicators and translating performance trends into investment and optimization decisions
Manage mobile measurement and attribution platforms (i.e. Adjust, Branch) and guide their strategic use across tracking, reporting, experimentation, and acquisition measurement
Collaborate with Creative to develop and continuously test mobile-specific assets for paid and organic acquisition programs
Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements including Apple App Tracking Transparency (ATT), SKAdNetwork, and Google Play policies
Test, launch, and scale new app-focused acquisition programs, channels, and capabilities that expand efficient new customer growth
Conduct competitive intelligence and market analysis to identify shifts in the mobile ecosystem, emerging acquisition opportunities, and implications for channel strategy
Coach and develop team members while establishing clear priorities, operating rhythms, and a culture of experimentation, accountability, and measurable results

Benefits

Healthcare coverage:
Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
Competitive pay and equity opportunities:
Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
Time off:
We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
Remote work:
Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
Family:
Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
Learning and development:
Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
Career acceleration:
We like to…