Email & SMS Specialist; Fully Remote

• Email is an underperforming acquisition channel due to Gmail Promotions placement, which has paused content testing.
• SMS is net-new, with zero sends today, but can be launched quickly on the existing Braze platform without new infrastructure.
• This role owns both channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops.

Responsibilities:

• Own email program: creative testing, cadence, segmentation, and day-to-day Braze relationship.
• Resolve Gmail Promotions inbox-placement issue to enable content testing.
• Build Twin's first SMS program from scratch on Braze, including consent and TCPA compliance.

Qualifications:

• 4+ years in email marketing or marketing automation, ideally with Braze or comparable ESP/CDP.
• Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics.
• Strong grasp of deliverability and inbox-placement mechanics.

Compensation and Benefits:

• Competitive compensation package with equity participation and unlimited vacation.
• 16 weeks paid parental leave for delivering parents, 8 weeks for non-delivering parents.
• 100% employer-sponsored healthcare, dental, and vision, plus HSA/FSA and 401(k) plans.

Twin Health empowers people to prevent and reverse chronic metabolic diseases like type 2 diabetes and obesity using AI Digital Twin technology. The team is passionate, talented, and united by a shared purpose, with over $100 million raised and a culture recognized as a Top Most Loved Workplace.