Remote Healthcare Growth Marketing Lead

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Performance Marketing Manager

Join the team shaping the future of healthcare! Medbridge is a dynamic software company working with the country’s largest healthcare providers to build technology solutions that help patients get better faster while decreasing the overall cost of care.

• 15 years serving Acute, Post-Acute, and Ambulatory settings.
• 4,000+ organizations, 360,000+ healthcare providers, and 15 million patients served annually.
• 9 of the top 10 largest hospitals and health systems, 9 of the top 10 largest private practices, and 6 of the top 10 largest home health agencies run on Medbridge.

Why work at Medbridge?

• We are mission driven. Our mission is clear—we want to help everyone move well, feel well, and live well.
• Medbridge's Educate is built in-house by 600+ named instructors, many of whom wrote the guidelines clinicians already follow.
• Medbridge's Care gives those clinicians home exercise programs, patient education, clinical pathways, remote therapeutic monitoring, and outcomes collection inside the workflows they already use.

Where do we hire?

We are a remote first company and we hire ONLY in the following states: AZ, CO, FL, GA, , IL, KS, MA, MI, MN, MO, NH, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, and WI.

Role Description

You will run Medbridge paid media end to end, and you will be doing it for two different buying motions at the same time, across multiple healthcare settings.

Individual clinicians and small business owners buy Medbridge for themselves at , via a self-service purchasing motion. Mid-market and Enterprise organizations buy through a managed sales process for an entire workforce, from single-site practices to the largest health systems in the country. Different economics, different messaging, different channels, different competitors. Most paid marketers get to learn one of those motions. Here you will get both, across a plethora of different care settings and provider disciplines, and you will do it with a monthly six figure budget across channels.

This is a hands-on-keys role. You will be in the ad platforms every day, building and adjusting the work yourself. An entrepreneurial individual with a creative and resourceful approach will be most successful in this role.

In this role you will:

• Own the full-funnel paid media strategy and daily management across Google, Bing, Meta, Linkedin, and other self-serve ad platforms
• Execute a strategic vision for how we drive full funnel engagement, lead generation pipeline (MQLs), and bottomline revenue and pipeline through our paid channels
• Lead digital campaigns and projects, from creative brief ideation through launch, remarketing, and reporting
• Integrate AI into processes to streamline and automate reporting, deployment, and campaign processes
• Optimize landing page and conversion rates in partnerships with web and lifecycle teams
• Report on campaign performance to drive improvement against metrics goals including CAC, ROAS, CPL, pipeline contribution and channel efficiency
• Build, enrich, and organize audience and targeting strategy, including lookalike/matched audiences, retargeting, and account-based targeting (ABM) for priority segments
• Contribute expertise on marketing operations related to paid media - offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs
• Align paid media with SEO/AEO/GEO strategy and ensure the channels work in tandem to drive leads, meetings, pipeline, and revenue

What will make you succeed:

• 6+ years of digital marketing experience; prefer experience in SaaS
• Demonstrated success in building, running, and scaling PPC campaigns at all stages of the funnel, across platforms (Google, Meta, Microsoft, Linked In, Reddit)
• Mastery of platform setup and reporting in…