User Acquisition Lead

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass‑market games into lasting experiences players enjoy for years.

This is our flywheel:
Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

As a User Acquisition Lead, you’ll play a key role in driving the growth and success of Homa’s mobile games by bringing new players to our portfolio. You will report directly to the VP of Growth and partner closely with Publishing, Product, Creative, and Data teams to design and execute impactful UA strategies that fuel player acquisition and retention.

Your main responsibilities will include:

• Designing and executing A/B testing initiatives, ensuring insights are effectively shared and implemented across relevant teams to improve performance and scalability.
• Managing significant paid UA budgets for a portfolio of mobile games played by millions worldwide, optimizing spend efficiency and maximizing returns.
• Developing, executing, and monitoring the user acquisition strategy using various channels, including social networks, SDK ad networks, DSPs, Apple Search Ads, influencers, social & search, and organic.
• Steering and optimizing performance through key metrics (CPI, ROAS, retention), analyzing results across networks, campaigns, and countries to provide actionable insights.
• Building and nurturing relationships with top advertising partners, identifying negotiation opportunities, and strategic collaborations.
• Conducting market research and competitive analysis to identify emerging trends, user behavior shifts, and industry best practices.

We are looking for someone with proven expertise in mobile game user acquisition, and the curiosity, ambition, and drive to make an impact fast. You’re a great fit if you have:

• Strong hands‑on experience in mobile gaming UA, ideally with a focus on casual or IAP‑driven strategies.
• Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms (Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.).
• Analytical strength and data‑driven mindset: proficiency with UA analytical tools and techniques to evaluate performance and optimize strategies.
• Proven ability to take initiative and deliver results in a fast‑paced, evolving environment.
• Excellent communication and collaboration skills to align stakeholders and drive shared objectives.
• Bonus: knowledge of monetization strategies and how UA interacts with them.

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

At Homa, we prioritise talent, energy, and determination over traditional…