Product Manager, Limited-Edition Peripherals

Product Manager, Limited-Edition Peripherals

United States, San Mateo, CA

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

The Product Manager of Limited-Edition Peripherals will help drive the product vision for limited edition and regular assortment products, collaborating with internal and external partners to create product offerings that resonate deeply with the gaming community. This role focuses on identifying gamer needs, shaping product roadmaps, and driving market success by fostering fandom and achieving revenue growth through innovative products.

• Assist in developing and championing a product strategy for limited edition and custom variant products over an 18-month horizon, rooted in deep insights into gamer passions and market trends and our ability to execute on them.
• Assist in the creation of product roadmaps by leveraging consumer research, behavioral data and gamer feedback to identify opportunities that drive engagement and fandom.
• Act as the voice of the gamer, ensuring products align with their desires and enhance their experience, while bringing concepts to life.
• Interact with internal teams and game studios to ensure products align with product vision and broader brand goals and market strategies.
• Collaborate with design teams to ensure products resonate with target audience.
• Interface with Brand Marketing, Project Management and commercial groups to ensure alignment with strategy and product release plans.
• Define and ensure key performance indicators such as unit sales and gamer sentiment are tracked, using data to iterate and optimize product offerings.
• Stay ahead of industry trends and cultural shifts to anticipate gamer needs and position products for maximum impact.
• Assist Marketing Operations in creating quarterly postmortem analysis on product performance and gamer reception to incorporate learnings and refine processes.
• Along with the organization, deliver on KPIs such as unit sales, profit and gamer sentiment.

• Must be fascinated with gamers and what drives their enthusiasm and loyalty.
• Bachelor’s degree with gaming or consumer products experience or MBA. Business, Engineering or Marketing degree preferred.
• 5+ years experience in product marketing, business development, product or project management, or another related field.
• Knowledge of the gaming space either through industry experience or lifelong passion.
• Ability to use instinct to leverage consumer/market research & behavioural data to formulate insights that inform strategic plans and product roadmaps.
• Strategic thinker with a global mindset who can accurately assess strategic priorities and identify core gamer needs.
• Excellent time management skills; able to drive results across multiple parallel processes across multiple regions under tight deadlines.
• Uses understanding of cultural differences to influence actions and decisions.
• Ability to build strong working relationships with stakeholders across cross-functional and global teams and at all levels of the organization. Must genuinely like interacting with people and contributing to a group.
• Play Station fan is a huge plus.

As you will be working closely with global and local teams, international travel and calls involving late and early hours due to time zone differences may be required.

* Play Station offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of…