Casino Retention Coordinator
Jersey City, Hudson County, New Jersey, 07390, USA
Listed on 2026-01-04
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Entertainment & Gaming
Event Manager / Planner -
Marketing / Advertising / PR
Event Manager / Planner, Marketing Communications
Ignite Your Career Wherever Innovation Leads the Way! Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.
You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Ready to turn great ideas into unforgettable player experiences? At Bally’s Interactive, we’re redefining online casino entertainment, and we’re looking for a Casino Retention Executive to help us keep the excitement rolling.
This role sits at the heart of our Casino Retention team, where creativity meets data and promotions come to life. You’ll own the day-to-day coordination of iCasino promotional activity, crafting market-leading campaigns that boost engagement, build brand love, and keep players coming back for more.
If you love promotions, thrive in fast‑paced environments, and enjoy seeing your ideas go live, this one’s for you.
What You’ll Do- Dream up and deliver monthly promotional plans that are creative, on‑brand, and results‑driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on‑site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
- You live and breathe the Casino gaming world and can navigate CRM like it’s second nature
- You’ve got marketing magic and a knack for creating campaigns players can’t get enough of
- Project and campaign planning? You’ve got it down to a science
- You’re comfortable juggling CRM systems and campaign management tools like a pro
- Task management tools like Excel, , JIRA, and Third‑Party Promotional Tools. You know them, you love them
- Super organized, self‑driven, and proactive, you can set your own deadlines and crush them
- Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
- Possess experience in creating and managing promotions
- Demonstrate campaign management / CRM system experience
- Have experience working with CMS tools and platforms
- Have experience working with task management tools (Excel, , JIRA, Confluence, etc.)
- iGaming or customer engagement experience is a plus
- Competitive pay with annual salary reviews & performance bonuses
- Medical, dental and vision plan options
- 401(k) matching for long‑term wins
- Monthly socials and team building events
- Home office allowance to level up your remote set up
- Work‑from‑anywhere month (yes, really!)
- Downtown office with snacks, games and unbeatable energy
At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
DNA / ValuesAt Bally’s Interactive, we are driven by a set of core values…
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