Head of Online

About the Role

We are looking for an experienced and commercially minded Head of Online to take ownership of the day-to-day performance, growth and strategic direction of a leading online sports book and casino operation
.

This is a senior leadership role responsible for overseeing the entire online gaming operation
, ensuring the sports book and casino platforms deliver an exceptional customer experience while achieving ambitious commercial and revenue targets.

The successful candidate will have a strong understanding of the iGaming ecosystem and be comfortable working across sports book, casino, product, trading, payments, customer operations, CRM, marketing, risk and technology.

This is not a traditional marketing position. We are looking for someone who can run an online betting and casino business — understanding the commercial drivers behind the operation, identifying opportunities for growth and ensuring all online functions work together effectively.

• Take overall ownership of the online sports book and casino operation
  , including performance, commercial results, customer experience and operational delivery.
• Develop and execute the overall online strategy
  , aligned with the company's commercial objectives and growth plans.
• Oversee the performance of the sports book and casino, identifying opportunities to increase player acquisition, activation, engagement, retention and revenue.
• Work closely with the Sports book and Casino teams to ensure the product offering remains competitive, engaging and commercially effective.
• Collaborate with Trading and Product teams to optimise the sports book proposition, betting markets, odds, promotions and overall player experience.
• Oversee the online casino proposition, including game portfolio, suppliers, promotions, player engagement and commercial performance
  .
• Work closely with CRM and Marketing teams to ensure effective acquisition, lifecycle management, promotions, retention and reactivation strategies
  .
• Monitor and analyse key online performance metrics, including GGR, NGR, FTDs, active players, deposits, withdrawals, turnover, player value, retention and profitability
  .
• Identify opportunities to improve conversion, player activity, average revenue and customer lifetime value
  .
• Work closely with Payments teams to ensure an efficient and reliable deposit and withdrawal experience for customers.
• Collaborate with Customer Support and Operations to ensure a high-quality customer journey across the entire online lifecycle
  .
• Work alongside Risk, Fraud, Compliance and Responsible Gambling teams to ensure the online operation remains secure, compliant and commercially sustainable.
• Work closely with Technology and Product teams to identify platform improvements, resolve operational challenges and improve the overall online customer experience.
• Manage and develop relationships with key platform providers, sports book suppliers, casino providers, payment providers and other strategic partners
  .
• Monitor competitors and market trends across the African iGaming and sports book landscape and identify opportunities to strengthen the company's competitive position.
• Develop and manage commercial plans around major sporting events, casino campaigns, promotions and key seasonal opportunities
  .
• Ensure the online business operates efficiently, with strong processes, reporting structures and performance management.
• Lead cross-functional teams and ensure effective collaboration between Online, Trading, Product, Marketing, CRM, Payments, Customer Support, Risk and Technology
  .
• Report on online performance to senior management, providing clear insights, recommendations and commercial forecasts.
• Identify new opportunities to expand the online offering, increase market share and improve overall profitability.

• 5+ years' experience in a senior online management role within iGaming, online sports book, online casino or sports betting.
• Proven experience managing or overseeing an online sports book and/or casino operation
  .
• Strong understanding of the complete online gaming customer journey
  , from registration and KYC through to deposits, betting/gaming, withdrawals, retention and reactivation.
• Strong commercial understanding of the key drivers behind sports book and casino revenue and profitability
  .
• Experience working across multiple online functions, including Sports book, Casino, Product, Trading, CRM, Payments, Marketing, Customer Support, Risk and Compliance
  .
• Strong understanding of sports book operations,…