Senior Manager, Content Amplification; Remote

New York, NY, United States

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sports book is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sports book inside an NFL stadium at Northwest Stadium.

Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

As a Senior Manager, Content Amplification at Fanatics Betting & Gaming (FBG), you are here to… help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sports book Content, you will play an integral role in the Sports book Content team, as well as the wider Fanatics Betting & Gaming. Sports book Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sports book and integrate seamlessly with the features of the Fanatics Betting & Gaming product.

The Role

Own the paid amplification layer that supports organic content and creator output. This role takes what's produced by the content and creator teams and makes sure it reaches scale through smart amplification. The mandate is awareness and share of voice.

What You'll Own

• Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content that's already showing organic traction
• Build and operate the programmatic amplification engine that fires off real-time performance thresholds, in lockstep with the Programming/Real-Time Response function
• Set and manage the paid boosting budget as part of the Senior Director's annual portfolio, forecasting spend against content calendar and moment-driven opportunities
• Prioritize CPM-based media buys over CPA/CPC structures. This role is bought for reach efficiency and brand exposure, not click or install performance, and should be evaluated on cost per thousand impressions against benchmark, not cost per acquisition
• Split amplification spend and reporting across the two brand mandates, Fanatics Sports & Casino and Fanatics App, so awareness lift can be attributed to each rather than blended into a single top-line number

Measurement

• Report against reach, non-follower reach, engagement, and share of voice, the same…