Account Director; West Coast

New Gen US - Account Director, West Coast (Contract to Hire)

New Gen is a global social creative and creator agency of over 100 people, with offices in London, Manchester, Paris and New York. We partner with leading brands to shape culture, tell stories that matter, and harness social-first creative and creators to drive real impact. We bring together data, strategy, creativity and innovation to make work that cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, New Gen is independent and privately owned, built to challenge the big networks and stale traditional agencies. We move fast, live social, and know our fresh ideas can compete with anyone.

Our work is trusted by brands including Pepsi, Samsung, Amazon, SEGA and Cash App. We're also the agency of choice for creators shaping culture today, from KSI and Amelia Dimoldenberg to Pew Die Pie . Gaming is our heritage: we grew up in it, and it remains one of our deepest areas of expertise.

• Energy:
  Get involved, be heard, and contribute. This isn't the place for an easy ride. We want people who bring energy and ideas.
• Quality:
  Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries.
• Collaboration:
  
  We win as a team. No egos, no judgment, just support and collective success.
• Creativity:
  We thrive on fresh thinking. New ideas and bold approaches keep us moving forward.
• Partnership:
  Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.

We're hiring a West Coast Account Director with deep gaming experience, starting on a contract with a clear intention to convert to a full-time permanent role. This is a chance to help build New Gen's West Coast presence from the ground up, close to the publishers, platforms and creators driving the games industry.

You'll combine strategic vision with hands‑on leadership. You'll lead gaming and entertainment clients, bring energy and clarity to your team, and build lasting partnerships. You'll balance creativity with commercial focus, guiding the team to deliver socially‑led work while keeping a sharp eye on growth and profitability.

Above all, we want someone who can be a trusted advisor to clients, a motivating leader to their team, and a driving force in growing New Gen on the West Coast.

West Coast, Los Angeles or San Francisco preferred. Remote‑first, with regular travel to client sites, industry events and our New York office.

• Lead gaming client relationships:
  Act as senior point of contact for publishers, platforms and gaming brands. Understand their release calendars, player communities and commercial goals well enough to be a true partner.
• Lead and inspire your team:
  Manage and mentor a growing account team across time zones, building a collaborative, high‑performance culture.
• Own commercial responsibility:
  Oversee account profitability and growth. Spot opportunities to expand relationships and make sure work lands on time, on budget and to the highest standard.
• Deliver strategic thinking:
  Guide innovative, socially‑led campaigns, creator programs and launch activations that push creative boundaries and deliver measurable impact.
• Grow the West Coast business:
  Use your network to open doors, support new business pitches, and help establish New Gen as a go‑to gaming partner on the West Coast.
• Champion collaboration:
  Work closely with creative, strategy, influencer and production teams in the US and UK for seamless delivery.
• Shape the future of the agency:
  Bring entrepreneurial energy and fresh thinking as we build our US footprint.

Being socially…