Senior Financial Analyst, D2C

About the Senior Financial Analyst, D2C at Headspace

Headspace is seeking a strategic and analytically driven Senior Financial Analyst to join our Finance team, with dedicated focus on our Direct-to-Consumer (D2C) business. This role will partner closely with Marketing, Product, Data, Accounting, and cross-functional business leaders to drive deep financial insights, accurate forecasting, and performance reporting that directly influence decision‑making and growth strategy.

The ideal candidate is passionate about financial planning & analysis, thrives in a high‑growth, cross‑functional environment, and is eager to build modern frameworks and processes that increase clarity and impact across the D2C business.

What you will do

• Independently maintain and evolve forecasting models that connect bookings, revenue recognition, and collections across D2C. Collaborate with cross‑functional partners, Accounting, and FP&A to support budgeting, business updates, and re‑forecasting cycles.

• Perform monthly variance analysis for revenue, bookings, and cash flow—translating findings into executive‑ready narratives that highlight risks, performance drivers, and strategic recommendations.

• Improve data accuracy, processes, and workflows to streamline forecasting and reporting.

• Drive strategic insights and operational alignment between Finance and business partners, enabling data‑driven decision‑making across the organization.

• Maintain and evolve subscription model that supports revenue forecasting, scenario planning, and the annual planning process.

• Build and automate recurring dashboards covering key metrics such as bookings, subscriptions, lifetime value (LTV), customer acquisition cost (CAC), churn, and other performance indicators.

• Support pricing decisions, promotional analysis, experiment evaluation, and investment prioritization.

What you will bring

Required Skills

• 4+ years of financial analysis and budgeting experience, including revenue and cash planning within D2C.

• Excellent analytical and financial modeling skills, with strong attention to detail and organizational abilities.

• Deep understanding of financial principles, including bookings, revenue and cash flow forecasting.

• Experience in subscription modeling.

• Strong written and oral communication skills with experience presenting to senior management with confidence, conviction, and credibility.

• A self‑starter who demonstrates initiative in shaping financial insights and improving forecasting frameworks across the business.

• Willingness to roll up your sleeves and dig into the weeds to problem‑solve.

Preferred Skills

• Bachelor's degree in Finance, Accounting, or related field.

• Advanced Excel modeling skills.

• Experience with Healthcare / Mental Health / Wellness industries.

• Familiarity with Adaptive Insights.

Location

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). PST based preferred. Candidates must permanently reside in the US full‑time.
For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in‑office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits

The anticipated new hire base salary range for this full‑time position is $79,200-$110,000 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job‑related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness…