Sr. Strategic Finance Analyst, Advertising

Sr. Strategic Finance Analyst, Advertising

Join to apply for the Sr. Strategic Finance Analyst, Advertising role at Life
360

Life
360’s mission is to keep people close to the ones they love. Our category‑leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.

Life
360 serves approximately 91.6 million monthly active users (MAU) as of September 30, 2025, across more than 180 countries.

Life
360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must‑have mobile‑based membership for families.

Life
360 has more than 500 (and growing!) remote‑first employees. Learn more at  Life
360 is a Remote‑First company, which means a remote work environment will be the primary experience for all employees.

This role is on the Strategic Finance team, which supports company‑wide decision‑making by delivering financial analysis, operational finance support (planning and budgeting), and insights for corporate development and investor relations. The team partners across nearly every function at Life
360 to provide data‑driven guidance that enables growth and efficiency.

We’re seeking a Senior Analyst, Strategic Finance to provide financial and strategic support to our rapidly growing Advertising business. While this role will be working primarily with the Advertising group, it will have significant cross‑collaboration across subscription, marketing, and other key business areas.

You will be responsible for building financial models, driving forecasting and budgeting processes, supporting the Ads team, and analyzing performance drivers for the business to deliver actionable insights.

We expect you to love learning, thrive in ambiguity, and take initiative to impact a high‑growth business.

In addition to strategic responsibilities, you will be involved in forecasting and planning, ensuring that the team meets annual targets and KPIs. You will work closely with senior leadership on both the Ads team and cross‑functionally throughout the business to guide better decision‑making.

The US‑based salary range for this position is $110,000 to $152,000. Canada based salary range for this position is $128,000–$147,500. Compensation includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Seniority Level: Mid‑Senior
• Employment Type:
  
  Full‑time
• Job Function:
  Finance and Sales
• Industries:
  Individual and Family Services

• Provide financial and analytical support to the Advertising business, and maintain financial models to forecast revenue, costs, and contribution profit.
• Conduct monthly and quarterly variance analysis, identifying key performance drivers.
• Track, analyze, and report functional costs and their impact on the company’s overall performance.
• Work closely with the Ads Commercial team to analyze deal opportunities and their financial impacts, including tradeoffs of internal resources and inventory allocation.
• Collaborate across Ad Sales, Legal, and Accounting teams to draft deal proposals and contracts, including working directly with B2B clients to understand the detailed requirements, sizing, and pricing of commercial deals.
• Take full ownership and accountability of assigned work streams, ensuring deliverables are accurate, timely, and actionable.
• Develop strong working relationships with current and future business partners across the growing Ads group, and be willing to challenge assumptions and feasibility.
• Stay close to both day‑to‑day operations and long‑term outlook to proactively raise concerns or potential roadblocks to achieving business targets.
• Improve pacing, reporting, and operational processes in a rapidly changing business and identify opportunities for automation and scalability.
• Maintain an exceptional level of attention to detail in financial modeling, reporting, and…