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Senior Finance Manager, Sales and Marketing

Remote / Online - Candidates ideally in
Surrey, Surrey County, England, UK
Listing for: IFS
Full Time, Remote/Work from Home position
Listed on 2026-09-10
Job specializations:
  • Finance & Banking
    Financial Analyst
Job Description & How to Apply Below

As the Senior Finance Manager for Sales & Marketing your key areas of responsibility will include:

Sales Performance Analysis

  • Analyze bookings ACV ARR revenue pipeline win rates sales productivity and quota attainment.
  • Assess performance by region segment channel product and sales team to identify trends risks and opportunities.
  • Provide clear recommendations to improve growth conversion productivity and forecast outcomes.

Forecasting and Planning

  • Prepare and coordinate monthly quarterly and annual forecasts for supported Sales and Marketing functions.
  • Support annual budgeting and long-range planning including headcount program spend commissions and growth assumptions.
  • Build scenario models and evaluate forecast accuracy key sensitivities and performance drivers.

Marketing Finance Support

  • Monitor marketing spend against budget and forecast explaining material variances and projected outcomes.
  • Evaluate marketing investment using pipeline contribution conversion customer acquisition cost campaign effectiveness and return on investment.
  • Partner with Marketing leadership on prioritization resource allocation and investment trade-offs.

Business Partnering

  • Act as a trusted finance partner to Sales Marketing Revenue Operations and Finance stakeholders.
  • Facilitate performance and forecast reviews translating financial data into practical business implications.
  • Challenge assumptions constructively and highlight financial risks opportunities and required actions.

Management Reporting and Analytics

  • Develop executive dashboards management reporting and concise performance narratives.
  • Deliver variance analysis versus Budget Forecast and Prior Year with clear drivers and recommended actions.
  • Improve reporting tools models data quality automation and KPI definitions.

Qualifications :

Essential

  • Bachelors degree in Finance Accounting Economics Business or a related field.
  • Approximately five or more years of relevant experience in FP&A commercial finance sales finance marketing finance or finance business partnering.
  • Strong budgeting forecasting variance analysis financial modeling and management reporting experience.
  • Advanced Excel skills and demonstrated ability to work with large datasets and complex business drivers.
  • Experience in utilizing AI capabilities to drive efficiencies and automate tasks.
  • Experience communicating financial insights to senior non-finance stakeholders.
  • Excellent analytical thinking attention to detail organization and ability to manage competing priorities.

Desirable

  • Experience supporting Sales Marketing Revenue Operations or broader go-to-market teams in a software or technology environment.
  • Working knowledge of SaaS and commercial metrics including ARR ACV bookings pipeline coverage win rate CAC and marketing ROI.
  • Experience with Power BI Tableau SQL DAX ERP CRM or enterprise planning tools.
  • Professional finance qualification or progress toward one such as CPA CMA ACA ACCA or equivalent.

Additional Information :

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work :

Yes

Employment Type :

Full-time

Department /

Functional Area:

Finance
Experience: years
Vacancy: 1
Position Requirements
10+ Years work experience
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