Associate Director, Clinician Marketing

Overview

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Job Description Summary

As Associate Director, Clinician Marketing, you will be responsible for the strategic oversight, execution, and performance of Pure Wick™ reimbursed consumers. You will be responsible for driving awareness of Pure Wick to clinicians and improving the clinician experience. You must have the ability to manage a portfolio of business-critical marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance.

Candidates will be expected to work in our Covington, GA office Monday through Thursday and work at home on Friday.

• Develops and implements strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations
• Responsible for clinician marketing operations from awareness to adoption
• Partners with sales, customer service, and fulfillment operations to ensure program KPI and SLAs are being met across internal and external partners and drives improvements in KPI monitoring and analytics programs across the full lifecycle customer experience
• Collaborates with marketing team members and cross-functional partners to drive positive business outcomes through new tests, features, initiatives, and product/service launches

• Minimum bachelor’s degree required, MBA preferred
• Minimum 10+ years’ experience as a senior level marketer in healthcare improving omnichannel strategies and the management of end-to-end clinician experiences required
• Consistent track record leading a portfolio of interconnected projects with an eye on synergy, efficiencies, resource, and budget management is required
• Consistent track record of delivering high-performing product and project improvements with an “always optimizing” mindset
• Ability to build business cases to support funding approval
• Excellent analytical skills and expertise creating and managing new analytics and reporting capabilities, including global KPI dashboards
• Experience in reimbursed environments preferred
• Effectively communicates and successfully works well with the executive level and team members

Click on Apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.