Director of Sales, Marketing & Commercial Services; Remote

At Hyatt, we believe in the power of belonging- of making people feel at home no matter where they are in the world. We turn trips into journeys, encounters into experiences, and jobs into careers. Join a team that is making travel more human. Connected. Sustainable. Here, everyone's role matters. Opportunities are yours to shape. Your individuality is celebrated. At the heart of Hyatt is our shared belief that hospitality is more than just a job - it's a career for people who care.

Alila invites guests to discover the world through intimate, considered experiences rooted in local culture and stunning natural surroundings. The brand's philosophy extends beyond the property into the surrounding community, where colleagues create meaningful access to the rare and authentic experiences that define each destination. We are looking for colleagues who embrace great design, superlative service, spontaneity, and authenticity.

Alila Ventana Big Sur is seeking a strategic, polished, and highly commercial Director of Sales, Marketing and Commercial Services to serve as the resort's senior commercial leader. This position integrates Sales, Marketing, Luxury Leisure, Revenue Management, Distribution, and Reservations to establish the commercial vision and drive sustainable top-line growth, profitable business mix, guest conversion and GOP.

Set on 160 acres along Big Sur's rugged Pacific coast, Alila Ventana Big Sur offers 54 secluded suites and a guest experience shaped by nature, wellness, dining, and privacy. The resort's stay experience is especially unique because it includes dining, non-alcoholic beverages, transformative wellbeing programming, exclusive amenities, complimentary valet parking, complimentary minibar, and curated experiences. Dining at The Sur House is included with every stay for resort guests.

The Director partners closely with the General Manager, Operations, Finance, resort leadership, and Hyatt enterprise commercial teams to align pricing, distribution, sales, marketing, and reservations activity with resort priorities. This role leads annual planning, budgets, forecasts, channel strategy, campaign priorities, luxury leisure partnerships, and reservations performance while ensuring that every commercial initiative reflects the privacy, personalization, wellness, and elevated service philosophy of Alila Ventana Big Sur.

• World Spa Awards
  - California's Best Wellness Retreat (2022).
• Michelin Guide
  - Two Key Resort (2026).
• Forbes
  - Four-Star Resort (2026).
• Travel + Leisure
  - World's Best Award, T+L 500 (2026).
• Food & Wine
  - Global Taste makers Award, Best Culinary Hotels (2026).
• Smart Meetings
  - Smart Star Award, Best Boutique Hotel (2026).
• The Zoe Report
  - Best Green Hotel (2026).
• Sunset Magazine
  - Best Outdoor Escape (2026).

• Develop, communicate, and execute an integrated commercial strategy for Alila Ventana Big Sur that aligns Sales, Marketing, Luxury Leisure, Revenue Management, Distribution, and Reservations with Hyatt and resort business objectives.
• Establish clear priorities for need periods, target segments, channel strategy, seasonal opportunities, packages, retreats, spa and ancillary revenue, group business, special events, buyouts, and long-range growth initiatives.
• Lead annual commercial planning, budgeting, forecasting, business reviews, and multi-year strategy development in partnership with Finance, Operations, resort leadership, and Hyatt enterprise teams.
• Translate business trends, guest insights, competitive intelligence, market dynamics, and operating priorities into decisive commercial actions and resource-allocation recommendations.

• Provide executive oversight of pricing, inventory, forecasting, distribution, channel mix, segmentation, package strategy, and total-resort revenue optimization.
• Review pace, demand, length of stay, booking window, cancellation trends, segment performance, channel contribution, ancillary production, guest behavior, and competitor activity to identify opportunities and risks.
• Partner closely with Revenue Management to guide rate strategy, inventory decisions, demand optimization, business mix, channel performance, and forecast accuracy.
• Lead regular revenue and commercial strategy meetings, ensure disciplined follow-through, and align property and centralized teams around approved actions.
• Promote strong data integrity and effective use of PMS,…