Digital Marketing Specialist

Location: Fully Remote (work from anywhere but you must have access to reliable internet and a quiet workspace for video calls).

Education: Bachelor's Degree preferred

The Digital Marketing Specialist plays a crucial role in consistently fulfilling digital marketing services for our clients.

As a Digital Marketing Specialist, you will execute day-to-day marketing tasks and communicate with in-house and outsourced team members such as content creators, designers, developers, and marketing strategists to launch campaigns on time and on budget. You will also interface directly with clients to discuss digital asset setup, campaign progress, and performance reporting.

The DM Specialist is primarily a tactical position; however, this position also requires discernment and strategic thinking. You will be responsible for accurately and efficiently utilizing various marketing tools to execute digital setup for campaigns and assigned projects. This role requires high attention to detail to ensure the proper setup and operation of critical marketing tactics.

This is a full-time, salary position with flexible PTO and support for lifelong learning. We are a fully remote team, which means no commute or cubicles (and lots of video chat and emoji).

Although your day-to-day will involve working closely with our small team, you need to be the kind of person who enjoys working from home and managing their own time productively.

The Digital Marketing Specialist will assist in both coordination and implementation. The key roles and responsibilities:

• Campaign Setup and Management: Initiate and oversee digital marketing campaigns within the project management system, ensuring alignment with client goals and optimal use of digital channels and assets.
• Stakeholder Communication: Act as the primary liaison for project communications, ensuring clear and timely exchanges between clients, team members, and external partners.
• Timeline and Deadline Management: Create and manage project timelines, ensuring tasks are completed on schedule. Address potential delays to keep projects on track.

• Strategic Planning and Execution: Assist in the strategic planning, quality assurance (QA), execution, and reporting of client marketing engagements.
• Digital Advertising Campaigns: Set up and execute ad campaigns using platforms like Facebook Business Manager and Google Ad Manager, ensuring precise targeting and optimization for client objectives.
• Email Marketing Campaigns: Implement and manage email marketing campaigns and automations using Active Campaign and other platforms, focusing on engagement and conversion metrics.
• Landing Page Management: Occasionally update content on landing pages utilizing Word Press and Beaver Builder
• Marketing Tools Integration: Set up and integrate various marketing tools such as Zapier, Convert Box, Thrive Cart, Leads Bridge, Raffle Press, etc., enhancing the efficiency and effectiveness of marketing efforts.
• Tracking and Reporting Setup: Oversee tracking and reporting systems using tools like Google Analytics, Google Tag Manager, Facebook Pixel, Agency Analytics, etc., to monitor and analyze campaign performance.
• Performance Reporting: Support in generating detailed performance reports and insights for campaigns, highlighting key achievements and areas for improvement.
• Quality Assurance Assistance: Aid in quality assurance testing of marketing assets and campaign setups to ensure accuracy and effectiveness before client review and live deployment.
• Trend Monitoring and Innovation: Keep abreast of the latest marketing trends and best practices, suggesting and testing new ideas or tactics to enhance campaign performance and client satisfaction.

• 3+ years of experience in digital marketing or advertising
• 1+ years experience in project coordination
• Fundamental understanding of marketing funnels
• Experience with managing budgets and resources
• Experience using Word Press or similar page builder systems
• Experience with online advertising platforms
• Experience with email marketing automation systems
• Experience with marketing tool integrations

You want to go deeper in your digital marketing knowledge and experience. You are hungry for more opportunities to implement marketing strategies and track what works and what doesn’t.

You are incredibly skilled at both micro and macro thinking. Making sure the big picture is always moving forward by way of all the tiny details that need to get done.

You love supporting others. Knowing you’ve set someone else up for success gives you enormous satisfaction. You connect with team members on a personal level while working together to complete the work at hand.

You’re big on follow-through. When you commit to sending a follow-up, it happens. You take pride in delivering on all your promises and exceeding expectations on deadlines.

You are great at playing detective. You love finding solutions to problems, researching options, and…