Manager, Media

Manager of Media Performance – Phoenix, AZ

The Central Garden & Pet eCommerce business is a critical component of our overall retail strategy.

The Manager of Media Performance will own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers. This high‑visibility role combines hands‑on campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The manager will serve as a cross‑BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.

This position will be based out of Phoenix, AZ and will report to the Vice President, Pet eCommerce. We work a hybrid schedule with Mondays & Fridays work from home;
Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.

• Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new‑to‑brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership.
• Optimization & Insights: Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new‑to‑brand opportunities, and high‑ROI placements.
• Cross‑Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P&L; collaborate with digital shelf teams to link media insights to PDP performance and conversion.
• Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; support BU retail media leads with training and ad‑hoc analytics; manage day‑to‑day coordination of media relationships.

• Must have strong analytical and problem‑solving skills; possess excellent verbal and written communication skills.
• Extensive prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media.
• Proven ability in working cross‑functionally to achieve results.
• Strong communication skills with ability to influence decision makers and indirect reports.
• Ability to work independently with some direction; superior organizational skills.
• Professional demeanor and integrity; works extremely well in teams.
• Strong working knowledge of the Microsoft Office suite; expert level Excel skills.

• Bachelor’s degree in business or related field required.
• 3+ years of relevant eCommerce/digital advertising experience required.
• 5+ years of experience working in consumer‑packaged goods (CPG), fast‑moving consumer goods (FMCG), consumer durables industry, and/or retail strongly preferred.

• Comfortable, corporate office environment; frequent use of phone and PC.
• Required overnight business travel approximately 10% of the time after onboarding.

• Comprehensive medical, dental, and vision insurance.
• Free life and disability insurance.
• Health and dependent care flexible spending accounts.
• 401(k) with 3% company match.
• Paid vacation, holidays and sick time.
• Employee assistance program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education assistance (both college degrees and professional certifications).
• Referral program with cash bonus.
• Access to on‑demand pay.
• Paid parental leave.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.