Manager, Growth Marketing Operations

About the Role

As a member of our Growth team, you’ll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to sign up for and stay engaged with Hinge Health. You’ll help us scale the operation for our B2C growth channels - including email, direct mail, push, SMS and web - through automation, working as the go-to production expert in platforms such as Iterable.

In partnership with our marketing strategy teams (for both acquisition and lifecycle), creative, data science, martech and engineering, you’ll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day.

This role is an individual contributor serving as a senior lead of both execution and technical infrastructure for marketing operations. It supports all channels across the user lifecycle and helps set technical strategy for scaling current operation and standing up new infrastructure. It acts as a mentor to the rest of the team and sets process and documentation for other team members.

• Lead the design and execution of complex marketing workflows and automation improvements

• Develop and implement build processes, documentation, and training for focus area; provide feedback and guidance to teammates and other verticals

• Own process optimization to improve efficiency, reliability, and scalability of campaigns

• Serve as the business owner for Mar Tech stack improvements and recommend adoption of new tools or approaches

• Guide large-scale projects and initiatives that span multiple campaigns or systems

• Act as a technical operations thought partner for cross functional stakeholders.

• Proactively partner with engineering, data science, creative, and other backend teams to shape process and infrastructure.

• Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation

• Communicate updates to Growth leadership.

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

• Bachelor's degree or equivalent experience in marketing, operations, business or related field

• 7-10 years marketing automation, technical operations, or execution experience.

• Email service provider (ESP) or marketing automation platform proficiency — Iterable, Braze, Salesforce Marketing cloud, or equivalent

• Experience in multichannel operations – email, mail, SMS, push or web

• HTML fluency – editing, manipulating and troubleshooting required but not coding from scratch

• SQL proficiency

• Experience working with engineering, product or Martech teams on a marketing operations tech stack

• Coding proficiency — Cursor, java, google scripts, etc.

• Experience implementing AI strategies in marketing operations

• Strong experience with data visualization tools such as Tableau, Mode, Looker, or similar platforms.

• Advanced skills in Excel, including complex formulas, pivot tables, and data modeling.

• Email service provider (ESP) or marketing automation platform (MAP) certifications

This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $136,000 - $204,000

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help…