Digital Business Analyst

Position Title:

Digital Business Analyst

Status:
Full time

Location:

Zumiez Home Office – Lynnwood, WA

Dept Number: 6000

Dept Name:
Digital/Web/Ecommerce

Salary: $77,969 - $96,000 annually

Benefits:
Medical, dental, vision, 401k, product discount, bonus eligible, equity eligible

The talented, hard‑charging digital team at Zumiez is looking for some expert help. We’re continuously evolving the Zumiez Digital Experience to become a world‑class multi‑channel sales and marketing tool for our brands, our customers, and our store staff. We’re looking for an experienced and capable Digital Business Analyst to lead and grow our business intelligence and analytical practices.

We have an exciting growth plan and a long list of engaging projects set for 2025 and beyond. We’re looking for a seasoned data professional that will partner with business leaders across the organization to surface key metrics and unlock vital insights that drive data‑informed decisions and guide business strategy. They will be leveraging database technologies, mathematical savvy, and analytical tools to turn data into answers and insights in the ecommerce and omni‑channel space.

Have a proven track record analyzing data and creating actionable plans to drive sales or reduce costs and doesn’t mind rolling up their sleeves to get the job done. We have teams to build & lead; production to drive SEO & sales, key metrics to forecast, tests to plan and execute, results to interpret; trends to identify; and results to share with the broader Zumiez team.

If you have the drive and experience to become part of the Zumiez team, we want to hear from you.

You will be expected to work well in a fast‑paced, rapidly changing environment. You must be self‑motivated, flexible, and capable of handling both tactical and strategic assignments. You must be very organized; detail‑oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, sales and marketing, multi‑channel retailing, trend spotting and customer satisfaction.

• Create and execute business roadmap to build a “best in class” analytical decision‑making practice and champion a “Culture of Testing” within the digital team.
• Work with analysts across organization to grow and foster teams that understand, execute and champion our key strategies.
• Partner with other digital managers to understand the analytical needs of all business units and create plans and reports to support.
• Ensure meeting the needs of the digital business teams by providing timely, relevant and actionable data and reporting.
• Help inform and implement CRM, CDW and Customer Data strategies
• Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
• Collaborate with external partners such as agencies to assist with data collection and reporting.
• Lead driving core insights from data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the site experience.
• Work with the digital technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
• Ensure best practices in metrics, reporting and decision‑making are being exposed to the core digital decision makers.

• S. in Business, Mathematics, Economics, Statistics, Computer Science, Analytics or another quantitative discipline – advanced degree preferred.
• 3+ years of working with Google Analytics or comparable ecommerce analytics tools.
• 3+ years of experience in one or more roles in an online ecommerce environment, including working with design/marketing/merchant teams.
• 2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• 5 years of experience in using the Microsoft Office suite with very strong Excel skills.
• 3+ years of experience using SQL and data visualization tools. Power BI preferred.
• Some expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and experience…