Paid Media Strategist; Remote

Paid Media Strategist (Remote US) - Future Opening

Directive Consulting is a performance marketing agency that specializes in SaaS and tech companies. Using our Customer Generation methodology, we focus on generating SQLs and actual customers rather than traditional MQL metrics, delivering paid media, SEO, performance creative, and video strategies that drive measurable results.

This role reports to the Associate Director and is a critical member of the Paid Media team. The Paid Media Strategist will work directly with enterprise SaaS clients, leading the full campaign lifecycle from strategy to execution, and ensuring we meet and exceed our clients’ SQL targets.

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors and operational partners to align on tasks, quality, and improvements
• Drive referrals through client relationships and your professional network
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Leverage programmatic campaigns to add value
• Manage personal productivity and utilization to meet internal and client goals
• Work with the Associate Director to ensure all objectives are achieved
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years of experience in a performance/digital marketing agency
• Prior work with B2B SaaS/tech clients in an agency setting
• Deep expertise in paid search and paid social, including Google Ads, Facebook Ads, Linked In Ads, and other platforms
• Proficiency with Google Ads, Facebook Business Manager, and Linked In Campaign Manager
• Strong understanding of PPC principles and campaign optimization
• Ability to analyze data with Google Analytics, GA4, Excel, or similar to drive decisions
• Track record of measurable results with mid‑market or enterprise accounts
• A unique perspective on delivering value for SaaS businesses
• Excellent strategic storytelling and data presentation skills
• Highly competitive, curious, and a true problem solver
• Organized, prioritize, and manage multiple projects simultaneously
• Quality‑obsessed with a passion for advertising excellence
• Will travel to clients approximately once per year as needed

• Consistently demonstrate our core values in all interactions
• Effectively manage approximately five mid‑tier and enterprise accounts
• Meet and exceed OKRs such as client growth and goal attainment
• Build client trust that results in consistent renewals
• Cross‑sell services aligned with client objectives
• Communicate results clearly to client points of contact and executives
• Make strategic decisions that drive account direction

• 🏠 Base salary range: $70,000–$95,000 USD with potential bonus eligibility
• 🙏 Medical, dental, vision, disability, and life insurance with 100% employer paid comprehensives for you and 50% contribution for dependents
• 🧠 Mental health:
  Access to certified therapists via Spring Health and Headspace membership
• 💪 Physical health:
  Gympass membership
• 🛫 Time off:
  Unlimited PTO, paid company holidays, birthday off, end‑of‑year recharge, paid parental leave
• 💰 Financial: 401(k) with 3% company match, traditional and Roth options
• 🌟 Bonus:
  Annual bonus based on tenure, scaling over time
• 🌴 Annual anniversary trip to Newport Beach, CA with peers and leadership

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with optional visits to our Irvine, CA office. You will require reliable internet, a laptop (PC or Mac), and proficiency with Zoom and Slack. This role may require extended periods of stationary work and strong communication skills. Reasonable accommodations are available for qualified individuals with disabilities.

Directive proudly supports a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.