Klaviyo Email & SMS Specialist; DTC – Graphics

Klaviyo Email & SMS Specialist (DTC – Graphics Provided)

We’re hiring a Klaviyo pro (not an agency) to join our design team 10–15 hrs/week and own the backend Klaviyo Opti‑In, flows, campaigns + SMS execution for a fast‑growing DTC beauty brand. We’ve got 8K active profiles (~25K total, may need cleanup) and send 2‑3 email campaigns/week. SMS as well. Your job: set up, test and optimize opt‑ins, flows, campaigns and clean up segmentation, consolidate SMS/popups, and guide implementation all migrated and fully set up in Klaviyo.

You’ll work directly with our CEO and lead internal graphic artist and need to be proactive, communicative, and technically sharp in Klaviyo and Shopify.

• Help build, test and optimize all flows (welcome, post‑purchase, winback, etc.)
• Build and set up ongoing 2‑3 campaigns per week
• QA/test flow logic, fix errors, and improve performance
• Consolidate SMS (Postscript) + popups (Opti Monk) into Klaviyo
• Ensure list hygiene, proper segmentation, sun setting
• Collaborate via Slack + Click Up; join 2x/week syncs

• Hands‑on Klaviyo + Shopify experience (DTC eCom required)
• Copywriting skills; retention subscription marketing skills
• Solid flow architecture + testing Klaviyo experience
• Comfort working directly with internal teams (not outsourced)
• Bonus: supplements/beauty brand experience

• Results you’ve driven for 3‑4 clients (flows, KPIs, outcomes)
• Specify any experience working with DTC supplements
• Share and demonstrate retention marketing knowledge and experience