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Digital Personalization Specialist

Remote / Online - Candidates ideally in
Arizona, USA
Listing for: Embry-Riddle
Full Time, Seasonal/Temporary, Remote/Work from Home position
Listed on 2025-11-27
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst, Web Developer, Digital Media / Production
Job Description & How to Apply Below
Digital Personalization Specialist page is loaded## Digital Personalization Specialist locations:
Remote - United Statestime type:
Full time posted on:
Posted Todayjob requisition :
R309752#

Job Description
** About Embry-Riddle Aeronautical University:
*** Discover Your Future with Embry-Riddle Aeronautical University!
*** Embry-Riddle: A Global Leader in Aviation and Aerospace
** With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world’s largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space.
*
* The Opportunity:

**** About Embry-Riddle Aeronautical University:
** Embry-Riddle Aeronautical University is seeking a collaborative and data driven Digital Personalization Specialist to join the Information Technology department in a teleworking arrangement. The Digital Personalization Specialist will create and implement personalization and conversion optimization solutions to enhance the user experience, increase website conversions and meet strategic organizational goals.

Reporting to the Director of Web Applications & Analytics, the Digital Personalization Specialist will work across multidisciplinary teams (design, content, accessibility, analytics, marketing, development) to produce strategic and actionable insights and recommendations that will increase user engagement and website conversions. He/she is responsible for developing, implementing and managing personalization and site optimization tactics. Information Technology provides a modern, collaborative environment with on-site amenities, professional development opportunities and a flexible summer work schedule.
* Develop and execute website personalization and optimization strategies. Create and implement rules-based personalization experiences using enterprise platforms.
* Define and manage user segments and audiences. Collaborate with cross-functional partners to refine messaging, targeting, and content strategies that drive meaningful user engagement and conversions.
* Monitor active campaigns, analyze results, and deliver clear reports and actionable recommendations.
* Partner with designers, content editors and web developers to direct the implementation of personalization and optimization changes.
* Manage all personalization and optimization documentation, including a roadmap for future personalization opportunities.
* Advise university staff on personalization and optimization strategy, standards, policies and best practices.
* Stay abreast of web and digital experience trends, including state-of-the-art techniques and methods.
** Perks Await You at Embry-Riddle!
*** Generous Time Off:
Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.
* Personal Leave:
Relax with 12 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.
* Tuition Coverage:
Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
* Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.
** Application process/requirements
** To submit your application for this opportunity, please visit the  and search for requisition number R309752. Please attach all relevant materials to your application when you apply online. Complete submissions include:
* Cover letter
* Full Resume
* Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)
Current Embry-Riddle employees:
Please apply directly through the ERAU Employee Hub Central application within Workday.
* Embry-Riddle is committed to fostering a workplace where all individuals are…
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