Lead Digital Marketing Specialist

Embrace Software Inc. is a permanent-capital software company that acquires and grows essential, mission-critical businesses across Industrial, Healthcare, Financial Services, and Education
. We own and operate dozens of vertical-market software companies serving customers across North America, including Fortune 500 enterprises, financial institutions, state governments, school systems, SMBs and hospitals.

We are profitable, founder-led, in high-growth mode
; and backed by over $130M from tier-1 investors and leading technology founders. Our portfolio has grown from 0 to 400+ team members in 4 years
, primarily by buying great companies, investing in their products, and helping their teams win. Embrace is an Inc. 5000 fastest-growing US company.

This is a remote position.

We are seeking a Senior Digital Marketing Specialist to lead strategic marketing initiatives and SEO growth programs across Embrace’s portfolio of Industrial SaaS companies. This role combines strategic planning with hands‑on execution, ensuring that marketing investments drive measurable results in demand generation, brand visibility, and customer acquisition.

The ideal candidate will be a strategic thinker with execution muscle — someone who can design group‑wide playbooks, while also optimizing SEO and digital channels to deliver performance improvements. A strong collaborator who can effectively translate business goals into a comprehensive marketing plan.

• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go‑to‑market strategies aligned with growth goals.
• Build and implement group‑wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards.
• Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels).
• Build brand engagement across Linked In, Facebook, industry forums, and digital communities.
• Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories.
• Design and execute multi‑channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion).
• Collaborate with sales and CRM teams to align marketing‑qualified lead (MQL) definitions and improve pipeline attribution.
• Analyze market trends, competitor positioning, and customer insights to inform portfolio‑wide marketing strategies.
• Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements.
• Manage and optimize campaigns across Linked In, Google Ads, and other relevant platforms.
• Oversee website content, landing pages, and analytics to improve conversion rates.
• Drive SEO strategy (on‑page, off‑page, keyword research, content optimization) to increase organic visibility and traffic.
• Build SEO playbooks to scale best practices across multiple companies.
• Collaborate with product/engineering teams to ensure websites are optimized for search performance.
• Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership.
• Create and manage engaging content calendars for portfolio brands across Linked In, Facebook, Twitter, and industry forums.
• Monitor engagement, track ROI, and recommend optimizations for each channel.
• Use tools like Google Analytics, Hub Spot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance.
• Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI).
• Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations.
• Use data to continuously optimize the marketing strategy and prove the value of marketing activities.
• Work closely with sales operations, creative, and content teams to ensure consistent execution.
• Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives.
• Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

• 7–10 years…