Senior Account-Based Marketing Manager

Company Description

Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real‑time passenger information, manage day‑to‑day operations, and improve service performance. Today, over 180 transit agencies in 12 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on‑time performance by up to 40% and increase passenger information accuracy by up to 50%.

The result is better service reliability, increased ridership, and more efficient transit operations.

Even though Swiftly's HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide Visa sponsorship.

We’re looking for an Account-Based Marketing (ABM) Manager to drive growth by creating highly targeted, personalized marketing programs for Swiftly’s most strategic accounts. This role is critical to Swiftly’s next stage of growth — you’ll help us fuel pipeline from high‑priority new logo accounts, unlock green space within our customer base, and expand adoption of our products.

As the Sr. ABM Manager, you’ll be both strategic and hands‑on. You’ll zoom out to identify opportunities for expansion across our market and zoom in to craft tailored campaigns that engage specific decision‑makers and influencers. You’ll also own Swiftly’s paid media strategy, using channels like Linked In, Google Ads, and industry partnerships to influence buyers and elevate our presence in key accounts.

By partnering closely with Sales, Customer Success, and Marketing, you’ll connect Swiftly’s solutions to the outcomes transit agencies care most about.

• Own and drive Swiftly’s ABM strategy — build and scale Swiftly’s ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
• Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships. You’ll ensure ABM efforts align with business priorities and growth targets.
• Lead the creation and execution of high‑impact, multi‑channel campaigns that deliver personalized engagement, resonate with executive decision‑makers, and influence key opportunities.
• Develop scalable messaging frameworks
  , content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
• Increase market awareness by owning our paid media strategy across Linked In, Google Ads, and industry partnerships, ensuring our brand stands out with the buyers who matter most.
• Own the strategy and evolution of our ABM tech stack
  , ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
• Build reporting frameworks to measure success‑tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
• Champion ABM across the organization
  , embedding best practices, educating stakeholders, and driving alignment across functions.

• 6–8+ years of experience in B2B marketing
  , with at least 3 years in account‑based marketing or a closely related role.
• Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption.
• Strong experience with paid media strategy and execution (Linked In, Google Ads, industry publications), ideally in a B2B or enterprise environment.
• Strong knowledge of account segmentation, targeting, and personalization strategies
  .
• Highly cross‑functional and collaborative; you thrive on partnering with Sales, Customer Success, and Marketing to align on goals and deliver impact.
• Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI.
• Passion for public transit and mission‑driven work.

• Experience marketing to government or public sector agencies.
• Familiarity with transit, mobility, or transportation‑related industries.
• Hands‑on experience with…